Editor’s Note: Evanne Schmarder, longtime WCM Modern Marketing columnist and principal at Roadabode Productions, will soon be releasing the second book in her Marketing Your RV Park/Campground Online series. Details to follow at roadabode.com. Smart modern marketers are always looking at trends. What’s waxing; what’s waning? That’s important for a variety of reasons, especially these days. […]Read More »
Jeremy and Stephanie Puglisi, the hosts of The RV Atlas podcast, give WCM's Park Update a look at what they are hearing from RVers as the 2023 season gets underway. The show takes a look at RV repair issues, overcrowding and campsite pricing. The Puglisi's note their concerns about campsite pricing as prices for sites have increased over the last several years, highlighting the need for resorts to offer "resort-level" service and more. Plus, Ben Quiggle, co-host of the show, admits that he tent camps and has never camped at a private park.
Scott Bahr, president of Cairn Consulting Group, chats with WCM’s Park Update about the recently released 2023 North American Camping & Outdoor Hospitality Report, which the Cairn Consulting Group compiles data for. In its ninth year, the annual report has become a staple for outdoor hospitality professionals looking for data on recent trends and camping behavior. Bahr speaks on some of the key takeaways from the report, highlights emerging trends and notes some surprising facts during this show.
Rob Schutter, Camp Jellystone's president, joins WCM's Park Update to talk about the health of the Yogi Bear's Jellystone Park Camp-Resort franchise system and its continued plans for growth. The system is currently working on a number of new development projects, as well as focusing on introducing more single-park owners to the franchise system too. Schutter speaks on the process of transitioning to be a Jellystone, offers some insights into the health of campstore sales and merchandising, speaks about challenges the system is facing, and more.
David Basler, chief strategy officer at the National Association of RV Parks and Campgrounds (National ARVC), joins WCM's Park Update to chat about the association's recent release of its 2023 Outlook Report, which offers insights into park ownership trends and the overall health of the industry. During the show, Basler highlights trends in corporate ownership of parks, offers insights into what park owners are investing in, chats about challenges the industry faces and more.
Glenna Hecht, founder of Humanistic Consulting and an HR Guru, joins WCM’s Park Update to chat about challenges when it comes to hiring people in today’s economy. Hecht is a popular speaker at Kampgrounds of America Inc.’s (KOA) annual conference and talks during the show about how park owners can find employees and some of the tools they can use to keep employees, whether they operate a seasonal business or not.
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