ReserveAmerica announced a record year across all channels for 2007, most notably with its advance online reservation results. The Ballston Spa, N.Y.-based company reached a record, with 65% of all reservations booked online, according to a news release.
Some of ReserveAmerica’s key 2007 highlights include:

  • More than 4 million reservations processed.
  • Five million registered users of www.ReserveAmerica.com
  • $150 million in site fees processed for network of clients’ parks.
  • Over 4,000 campgrounds with more than 200,000 sites utilizing ReserveAmerica.
  • 130,000 development hours spent on enhancing America’s largest reservation service.
  • Managed more than 2 million Camping Club e-mail subscribers.
  • 17 million consumers utilized ReserveAmerica’s online and telephone-based services.
  • 1,200 staff powering the peak season consumer reservation demand.
    “This has been a tremendous year for ReserveAmerica and our clients,” said Seth Rosenberg, president of ReserveAmerica. “There is no other recreation reservation service that comes close to us in terms of system capabilities, inventory of parks, active customer base or targeted marketing capabilities. We are proud to lead the industry, and continue to make substantial investments in our technology.”
    “We are thrilled with the results of our partnership with ReserveAmerica.com,” said Jim Rogers, CEO and chairman of Kampgrounds of America Inc (KOA). “We were able to integrate our technologies to allow more than 240 KOA campgrounds to book reservations on ReserveAmerica. We only started this partnership in May, and our campgrounds have already seen more than 8,400 nights reserved, representing nearly $500,000 in booked revenues. This partnership is enabling new customers to experience the quality camping that KOA campgrounds offer.”