Affinity Group Inc. (AGI) recently announced a new major partnership with the Association of Hole in the Wall Camps (HITWC).
The global charity organization is the dream of late actor Paul Newman, and includes a network of camps that provide a traditional, magical camp experience for children with serious illnesses and life-threatening conditions.
The partnership between Affinity and HITWC is designed to build awareness of the non-profit’s programs through Affinity’s array of outdoor clubs, publications, and websites to raise money to send kids to camp and generate volunteer hours to help the camps run.
“Affinity’s publications, employees and membership groups inspire youth and families to participate in outdoor recreational activities and to understand, appreciate and enjoy its benefits,” said Mike Schneider, president and CEO of Ventura, Calif.-based Affinity. “Our relationship with Hole in the Wall Camps will allow children the opportunity to experience what we already know and love about the outdoors, and we couldn’t be more proud of the partnership.”
With Affinity’s combined 6 million subscribers, 1.5 million member families and nearly 600 employees, the organization brings a large volunteer work force to support Hole in the Wall Camps and the thousands of children they serve annually.
Additionally, Affinity is establishing a number of cross-marketing programs to generate cash donations through its clubs, events, and venture partnerships, as well as advertising in Affinity Media’s 40 publications and 53 complementing websites. Woodall’s Campground Management is an Affinity publication.
“This partnership allows Hole in the Wall Camps to do what it does best – inspire children to overcome perceived limitations and achieve things they never thought possible, leaving camp with a newfound sense of accomplishment and independence,” said Ray Empson, board chairman for the Association of Hole in the Wall Camps.