As economic pressure squeezes American farms and ranches, a new Airbnb report finds hosting on the platform earned the typical farm stay host close to $8,000 last year, with U.S. farms on Airbnb earning nearly $120 million in 2025. To help make this opportunity even more accessible, Airbnb and American Farmland Trust are announcing the ‘Farm to Stay’ Grant Program, which will offer farmers and ranchers up to $10,000 per grant to start or expand an agritourism stay or experience, according to a press release.
“Through the ‘Farm to Stay’ Grant, we’ll give agricultural communities a critical foothold in a growing sector that can help bring stability and predictability to an industry facing serious headwinds,” said Ashley Brucker, American Farmland Trust Senior Manager of Grantmaking, Brighter Future Fund. “With interest in farm stays increasing, our partnership with Airbnb could not happen at a better time. For over four decades, our mission has been to protect America’s farmland and help sustain the livelihoods of our farmers and ranchers. The opportunity to develop new revenue streams, in this instance through stays and experiences, has become essential to that work.”
Airbnb’s partnership with American Farmland Trust will launch a new grant program aimed at farmers who want to take advantage of agritourism opportunities that support their farm business but need support to get there.
“A ‘Farm to Stay’ Grant can be what helps keep a family on their land through a bad season. Sharing a room in the farmhouse can offset increased costs and bring tourism dollars to communities that visitors have traditionally overlooked,” said Jordi Torres Mallol, Airbnb Regional Director for the Americas. “The demand is only growing, and we’re proud to work with American Farmland Trust and local community partners to help farmers and ranchers meet it.”
The grant program will help farmers renovate or prepare their properties to host overnight guests, or to launch agritourism experiences, from apple picking and wine tasting to farm-to-table dinners and hands-on agricultural workshops. Alongside the grants, Airbnb and American Farmland Trust will host a set of webinars to help farmers get started on the platform — from setting up a listing or experience to welcoming their first guests and building toward long-term success.
American Farmland Trust has been a pioneer of the American agriculture conservation movement and has spent decades working directly with farming communities across the country. Their mission — to protect farmland, promote sound farming practices, and keep farmers on the land — aligns directly with what Airbnb’s data shows agritourism hosting can do — give farmers a new revenue stream that makes staying on the land financially viable.
Grants will range up to $10,000, with the program designed to support farmers across every part of the US.
‘Farm to Stay’ Grant applications will open in November. Farmers and ranchers interested in applying can learn more at www.farmland.org/farm-to-stay.
Alongside the grants, Airbnb is running two free online workshops for anyone curious about agritourism — no grant application required. Each session will cover how our platform works, hosting best practices specific to rural and farm stays, and what it takes to get a stay or an experience live, from setting up a listing to welcoming a first guest. Both sessions include Q&A and a walkthrough of the community resources available to new hosts year-round.
Workshops will be held on Wednesday, Oct. 14 at 5:00 pm ET and Friday, Nov. 13 at 12:00 pm ET. Register by clicking either date.
