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arvc_logo_ideas_cmykDavid Avrin, an internationally known marketing and branding expert, will keynote the opening luncheon at the National Association of RV Parks & Campgrounds’ (ARVC) Outdoor Hospitality Conference & Expo (OHCE).

OHCE’s opening luncheon begins at noon Tuesday, Dec. 2, at the Rio All-Suites Hotel & Casino in Las Vegas, according to a written announcement from ARVC, based in Centennial, Colo.

Avrin specializes in showing businesses how to recognize, craft and promote a truly unique and marketable competitive advantage, while building their brand identity. He has been featured on hundreds of broadcast media outlets and is the author of three books, including It’s Not Who You Know, It’s Who Knows You. His latest book, Impossible to Ignore, is due out next year.

“We think David is really going to energize and inspire our members to think differently about how they promote their park’s guest experience while at the same time grow their business,” said Barb Youmans, ARVC’s senior director of membership and education.

Avrin has recently given presentations around the world, including Singapore; Bangkok, Thailand; Melbourne, Australia; Monte Carlo, Monaco; London, England; Buenos Aires, Argentina; and in Dubai.

OHCE is a four-day event Dec. 2-5 that includes 50 seminars, a trade show with more than 100 vendors, a tour of local parks and ARVC’s annual awards program. This year’s OHCE also includes two half-day workshops, one focusing on “Wi-Fi systems,” and the other providing information to help park operators obtain business loans.

For OHCE program and registration information, visit www.arvc.org/OHCE.