Jennifer J. Schwartz, a seasoned marketing expert with over 20 years of experience working for Fortune 500 companies, has been hired as the senior director of marketing for the National Association of RV Parks & Campgrounds (ARVC).

“We’re very fortunate to have Jennifer on our team,” Paul Bambei, ARVC’s president and CEO, stated in a news release. “She has the experience needed to help us continue to develop strategic partnerships that bring value to ARVC members across North America.”

Schwartz, a Colorado native with a passion for camping, fishing, hunting, hiking and skiing, said she is excited about the opportunity to work with the campground industry. “This is the first time in my life I’m doing something that reflects my personal passion for camping,” she said, adding that she typically camps 20 to 30 days a year with her family.

Schwartz has held high level marketing positions throughout her career, including vice president of marketing communications for Adelphia Communications, vice president of acquisition and upgrade marketing for AT&T Broadband, vice president of marketing promotions and sales for AT&T Broadband and director of customer communications for Media One. She also spent three years managing new programs for the American Water Works Association, a national trade association for municipal water utilities. She worked as a strategic marketing consultant before joining ARVC this week.

Schwartz holds a bachelor of science degree in business administration and marketing from the University of Colorado at Boulder. She replaces Kera Tomlin, who left ARVC earlier this month to pursue other interests.

Based in Denver, ARVC is the national voice of the outdoor hospitality industry. For more information, visit www.arvc.org.