News Archives

Q&A: Europe’s LeadingCampings Continues to Grow
Celebrating outdoor hospitality and delivering on what consumers see as a safe and pleasant way to spend their leisure time, LeadingCampings of Europe — a marketing co-operative consisting of best-in-class outdoor resorts in 10 European countries — continues to adapt...
Schmarder: Value of Exploring ‘Influencer Mapping’
Editor’s note: Evanne Schmarder, longtime WCM Modern Marketing columnist and principal at Roadabode Productions, will soon be releasing the second book in her Marketing Your RV Park/Campground Online series. Details to follow at roadabode.com. I’ve been a fan of Rand...Schmarder: Looking at Pinterest’s Potential, Part 2
Editor’s note: Evanne Schmarder, longtime WCM Modern Marketing columnist and principal at Roadabode Productions, will soon be releasing the second book in her Marketing Your RV Park/Campground Online series. Details to follow at roadabode.com. To read part one of this...Schmarder: Customer Satisfaction & Future Thinking
Editor’s note: Evanne Schmarder, longtime WCM Modern Marketing columnist and principal at Roadabode Productions, will soon be releasing the second book in her Marketing Your RV Park/Campground Online series. Details to follow at roadabode.com. Love him or hate...
Schmarder: FB Analytics, Nothing to See Here Ma’am
Editor’s note: Want to know more about marketing your RV park or campground online? Evanne Schmarder, principal and founder of the RV industry-specific digital marketing firm Roadabode Production, has a new book to help you do just that. Marketing Your RV...
Schmarder: Hashtags, How and When to Use Them
Editor’s note: Want to know more about marketing your RV park or campground online? Evanne Schmarder, principal and founder of the RV industry-specific digital marketing firm Roadabode Production, has a new book to help you do just that. Marketing Your RV...Column: Helping Newbies to Keep Them Coming Back
Editor’s note: Want to know more about marketing your RV park or campground online? Evanne Schmarder, principal and founder of the RV industry-specific digital marketing firm Roadabode Production, has a new book to help you do just that. Marketing Your RV...Column: Keys to Unlocking TikTok For Your Business
Editor’s note: Want to know more about marketing your RV park or campground online? Evanne Schmarder, principal and founder of the RV industry-specific digital marketing firm Roadabode Production, has a new book to help you do just that. Marketing Your RV...Aussie Parks Prepare for Campers, Summer Closes In
With one month until the official start of summer down under and months of coronavirus restrictions finally easing, Aussies are eager to break out of the four walls COVID-19 has cleverly constructed. The October 2020 consumer sentiment report conducted by the Caravan...