Big Rig Media, a provider of modern marketing solutions to the outdoor hospitality industry, has designed and built a technical marketing platform and launched a series of multi-tier campaigns to drive awareness and reservations at Sunlight Resorts’ flagship property, Resort at Canopy Oaks in Lake Wales, Fla., as well as to support its rapidly growing portfolio of four additional premier RV destination resorts throughout Florida, according to a press release.
Applying 30 years of real estate development experience in the housing market, Sunlight Resorts was founded based on customer demand for brand new, modern and luxurious RV and cottage resorts. All Sunlight Resort properties feature oversized sites, concrete pads, aesthetic brick paver patios with fire pits, signature tiki bars and state-of-the-art clubhouses featuring resort-style swimming pools and hot tubs, as well as a variety of recreational fun with pickleball, bocce ball, shuffleboard, and more, notes the release.
“We have a bold vision and are looking to create iconic properties and a sought-after destination brand,” stated Tristan Farrell, president of Sunlight Resorts. “Among the keys to this is powerful branding and marketing, flawlessly executed. We needed to be sure and partner with the right firm and the selection was easy: all roads led to Big Rig Media because of their deep experience in the industry, their tech-first approach to modern marketing and the fact that they have a large enough team of specialists to handle all of the moving parts of an aggressive-minded, multi-property portfolio.”
To achieve the brand, occupancy and sales objectives of Sunlight Resorts, Big Rig Media developed a robust platform of the key tools to reach and repeatedly engage the modern outdoor hospitality enthusiast, including a modern, scalable web platform that could adapt to the growth and changing needs of the brand or portfolio, expertly-managed full digital media campaigns on the most essential platforms, including Google, YouTube, Facebook and Instagram that also include custom audiences and journeys based on the individual interests of the visitor, highly-active engagement and audience targeting on social media channels to keep guests informed of on-property events and activities, built out and curated all Sunlight Resort’s digital real estate and directory listings, and more, according to the release.
“We’re inspired by clients who are trying to create something special in the marketplace, and this definitely describes the Sunlight Resorts team,” said Jeff Beyer, founder and CEO of Big Rig Media. “There have been no recommendations they’ve shied away from and they’re actively engaged, regularly bringing a lot of ideas and energy to the table. The good news about outdoor hospitality marketing is it’s reasonably straightforward. You truly just need to do a few things, but you’ve got to do them exceptionally well. Your website, digital media, social media engagement — and linking them seamlessly together — are really the keys. And most critically, you’ve got to have deeply experienced technical marketing professionals at the controls and a large enough team to handle the scale of multiple properties and concurrent promotions.”
“The Big Rig Media crew’s marketing and technical knowledge is off the charts. They’ve proven to be a great partner and valued asset, and even cooler, are all in on our success. They really approach the Sunlight Resorts business as if it were their own,” said Farrell.
Since 2000, Big Rig Media has played an active role in helping hundreds of RV resorts, manufactured home communities and the greater outdoor hospitality industry sell their inventory and fill their properties. The long-tenured in-house team brings the full range of expertise needed to conceive and execute business-building sales and marketing programming: strategy, technology development, design, digital media and marketing, social media engagement, analytics, security, automation and project management, explains the release.
In addition to Resort at Canopy Oaks, the Sunlight Resorts portfolio includes Champions Run in Ocala, Fla., Sebring Square in Sebring, Fla., Rum Runner in Sebring, Fla., and Palm Breeze in Punta Gorda, Fla., all with scheduled openings in 2022. For more information about Sunlight Resorts, visit www.sunlight-resorts.com or call 407-630-7000.