Biketoberfest has arrived in Daytona Beach, Fla., and so have thousands of bikers from around the country. And, they brought their wallets.

Some hotels and campgrounds are already booked for the event, which rolls Thursday through Sunday, and area shops and restaurants expect to do big business over the weekend, too, the Daytona Beach News-Journal reported

“We’re already sold out,” said Brian O’Dwyer of the 98-site Daytona/Speedway Kampgrounds of America Inc. (KOA) campground, which he co-owns.

O’Dwyer also is co-owner of two other camping areas, Racetrack RV on International Speedway Boulevard and Daytona Beach KOA on Nova Road, and he expects both to be sold out by the weekend. On Wednesday, the 350-site Daytona Beach KOA was at 90% capacity, O’Dwyer said.

Biketoberfest attracts an estimated 100,000 motorcycle enthusiasts. And, many of those bikers are already here, O’Dwyer said.

“(Business is) better than it was last year, and people are showing up early, too,” O’Dwyer said. “For these bikers, (Biketoberfest is) a weeklong event, regardless of what the city (of Daytona Beach) says.”