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Christmas Hashtags Editor’s note: This column was originally posted by Outdoor Alliances, a full-service marketing firm, and was printed with permission. 

Developing a social media strategy is important to help you launch and grow your camping brand and build your community online.

In addition to creating great content, it’s also important to make sure you maximize the amount of reach on your posts. This is where hashtags can help. Hashtags can help your post get discovered by users who aren’t currently following you and your content. So now that you know what hashtags can do, let’s dive into hashtags, how to find them, and how to use Christmas hashtags this holiday season.

What’s a hashtag?

Simply put, a hashtag is a word or multiple words in a phrase that starts with the pound symbol (#).

Hashtags are used in a very straightforward way. On social media, hashtags function to help organize and categorize topics so that people who are interested in that topic can click and see the most recent and top posts. Essentially, helping you reach more people and users who are more qualified.

Here are a couple of best practices to consider when using a hashtag. 

Hashtag basics-

  • Don’t use spaces in your hashtag. Start with a pound symbol and the words you want to include, but don’t add a space. Words after the space won’t be included in the hashtag.
  • Don’t use too many hashtags in one post. This can come across as spammy or overstepping. Use between 5-12 hashtags per post and focus on low and high competition words (which we will discuss later).
  • Research and plan our hashtags to make sure they are relevant to your post or page topic. Form your plan first and use panning tools and research to make your list. Then post your hashtags to your posts. They will always perform better if you’re well prepared. Also, make sure your account is public so that your posts will be included in the public list of content to be discovered.

Why care? What’s the benefit?Outdoor Alliances logo (9)

There are many reasons why you should care about finding great hashtags for your posts. For the additional time, you’ll spend finding relevant hashtags for your campground, you can increase your reach dramatically.

The main benefit is more discoverability and reaches to your target audience. Christmas hashtags used on Instagram, Twitter, and other social networks can be a great beginner strategy to grow your audience, especially this holiday season when online usability rises and users engage with holiday hashtags more frequently.

Finding the best hashtags

There are multiple ways to discover and find great hashtags including tools, trends, and other online creators.

  • Look at your competition. If a competitor or a page similar to yours is having success using specific keywords, you can try and model your hashtag strategy after theirs.
  • Look at your content. This sounds simple, but let your content help you write your hashtags. If you are showcasing your snowy campground in the winter, use hashtags that describe the content to your users.
  • Use an online hashtag tool like Hashtagify.me. This tool will allow you to enter your keywords and identify popular ones and trends.

To read more, click here.