Lake Elsinore, Calif., officials are rebranding a city-owned campground on the shore of the city’s namesake lake in a bid to lure droves of recreation seekers.
The new name? Launch Pointe Recreation Destination & RV Park, according to The Press-Enterprise.
“This name is official,” said Nicole Dailey, a senior management analyst. “However, the city will not be rolling this out actively until our campground rehabilitation project is near completion.”
Underway is a $14 million makeover of the 85-acre campground that is expected to be completed by the end of the year.
Until now, the campground has gone by the name La Laguna Resort and Boat Launch.
To read more on this story click here.