Editor’s Note: This posting on a tourism referendum in California was posted by CampCalNOW RV Park and Campground Alliance. 

Tourism doesn’t just happen. Having a perfect destination isn’t enough to grow tourism — consumers need to hear about it, especially given the highly competitive environment for attracting visitor dollars. Visit California’s marketing program ensures that the Golden State remains on the consideration list when travelers from around the world are planning a trip.

Visit California is conceived, funded and led by the travel industry. For more than 25 years, the program has delivered billions of dollars of new visitor spending to the state’s hotels, rental cars, restaurants, attractions, retailers, and thousands of other businesses in every community across the state. Today, the Golden State is the number one destination in the nation, fueled by the marketing efforts enticing travelers from around the world.

What is the referendum?

In Dec. 2019, the state’s travel businesses will consider whether to continue the statewide marketing program. In 2013, the latest renewal, 93% of votes were cast in favor of the program.

Who gets to vote?

An assessed business that has paid outstanding balances by Sept. 30,  is eligible to vote in the referendum. Contact [email protected] or (916) 444-0430 to find out if you are eligible.

How do I vote?

You will receive a ballot in the mail which you can send back or you can vote online. You will need your pin number to to vote online, and it can be found on the mailer sent to you in November. If you no longer have your pin number, please contact [email protected] or (916) 444-0430.

What is the timeline for voting?

October 2017: California Travel & Tourism Commission approves resolution authorizing 2019 referendum
July 2019: Office of Tourism issues letter announcing intent to call referendum pursuant to Tourism Marketing Act
Sept. 30, 2019: Deadline for assessed businesses to pay outstanding balances in order to be eligible to vote
Nov. 2019: Ballots arrive via mail and voting opens online
Dec. 31, 2019: Deadline to cast vote
January 2020: Referendum results announced