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Camping World Holdings Inc. today (July 27) announced the purchase of TheHouse.com, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear.
According to a press release, the acquisition will build on and complement the significant foundation already in place to serve customers across the Camping World RV SuperCenter network and positions the company for even faster e-commerce growth in the future by expanding customer reach and adding new product offerings. Camping World recently acquired certain assets of Gander Mountain, a leader in the hunting, fishing, camping, and outdoor gear market and Overton’s, which features boating and marine accessories.
“We believe this acquisition of the online retailer, TheHouse.com, continues our focus of an omni channel approach”, said Marcus Lemonis, chairman of Camping World. “The management team not only possess a strong knowledge of the active sports market but also has a keen eye for the development and invention of products. This vertical strategy not only provides for a nice bolt on to the company but enhances the renewed strategy behind the new Gander Outdoors model.”
Camping World and TheHouse.com will maintain distinct brands, with Camping World focusing on the outdoor camping and RV industry, while TheHouse.com will continue to provide a unique experience for the active outdoor lifestyles.
Lemonis continued, “This new acquisition, coupled with Overtons.com and GanderOutdoors.com, continues our effort to grow our understanding of the outdoor enthusiast and furthers our strategy of continuing to diversify both in activity and demographic of our Good Sam Club member.”