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Home Industry News

Camping World Hires New VP to Lead Good Sam Club

Rick Kessler by Rick Kessler
April 19, 2021
in Industry News
0

Camping World Holdings Inc. today (April 19) announced the addition of two strategic leadership team members to enhance and expand future growth initiatives.

Elizabeth Garry has joined the company as vice president of e-commerce and Jessica Wegner has joined the company as vice president of customer loyalty and membership, according to a release.

Garry’s focus will be on the company’s digital retail strategic evolution while creating a cohesive customer in-store and online experience to support omnichannel growth. Garry’s previous work experience includes Wayfair and most recently Walmart eCommerce where she was responsible for the development and expansion of product categories and creation of strategic multi-channel product and customer initiatives.

Wegner will oversee customer acquisition and retention for the enterprise including the growth and development of the 2.1 million Good Sam Membership business, the company’s most active and profitable customer segment. Wegner’s previous work experience includes Discover Financial Services and most recently, Ulta Beauty, where she was responsible for growing loyalty and share of wallet for over 30 million active members through 1:1 customer lifecycle marketing, program management, channel development, and strategic partnership initiatives.

“As we continue to make the business stronger, we are always looking for talent to bring new ideas and innovation to better serve our customers,” said Marcus Lemonis, CEO and chairman of Camping World Holdings. “The track records, depth of experience and enthusiasm about joining our company makes both Wegner and Garry ideal leaders to build on the forward momentum of Camping World and the rest of the leadership team.”

Camping World Holdings, the nation’s largest network of RV and outdoor lifestyle centric locations, currently owns and operates over 170 SuperCenters nationwide and a comprehensive e-commerce platform, specializing in RV sales and service, RV parts and accessories, outdoor lifestyle products and its entire portfolio of Good Sam products and services. From new strategic acquisitions, new store development and facility upgrades, the company’s network will continue to expand and evolve while serving its customers’ outdoor, RV and camping needs.

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