Camping World Holdings Inc., has announced the acquisition of the award-winning campground booking engine, Nomad Reservations, according to a press release.

This technology platform enhances the company’s data ecosystem by providing multiple unique data points regarding the customer’s upcoming journey. These data points allow customized, relevant marketing communications while consumers are engaging in the lifestyle before, during and after their trip. This acquisition further expands the Company’s commitment to supporting entrepreneurship, innovation, and technology in the RV and outdoor marketplace.

Nomad Reservations is an online campground reservation and management system marketed as CampgroundBooking.com. This intuitive software gives the campground owner greater insight into revenue-generating opportunities by optimizing campsite availability and provides consumers an interactive, mobile-friendly tool to easily find and book the best campsite for their journey. Nomad Reservations has also developed a proprietary trip planning tool, which allows the outdoor enthusiast to create a personalized travel experience, integrating multiple points of interest such as campgrounds, hiking trails, etc.

“As the industry leader, we constantly seek new partners to enhance our product offerings,” said Marcus Lemonis, CEO and chairman of Camping World Holdings. “This technology acquisition complements other planned product launches such as the Peer-to-Peer RV Rental Platform and represents our goal of improving the RV and outdoor experience for our current and future consumers. These tools provide relevant data for real-time marketing messaging and engagement with our brand.”