Camping World Holdings Inc. has announced a technology platform investment in HearHere, the mobile audio entertainment app for travelers, according to a press release.

Camping World plans to integrate HearHere into the company’s proprietary trip planning tool to provide consumers real-time content as they travel throughout the country. The proprietary trip planning tool is part of the acquisition announced earlier this week of campground booking engine, Nomad Reservations. This investment further expands the company’s commitment to supporting entrepreneurship, innovation, and technology in the RV and outdoor marketplace, noted the release.

HearHere is a subscription-based audio app that provides content and stories from a historical, natural and cultural perspective based on the consumer’s location to bring the landscape to life. The professional content narration, from a host of top voice talent, allows the consumer to explore the great outdoors while gaining knowledge and awareness of the surrounding areas by engaging with the app. HearHere is currently working on expanding its content library to include more than 10,000 stories about places, people and events in the United States.HearHere

“We are investing in the development and enhancement of tools that engage and educate consumers about this great country,” said Marcus Lemonis, CEO and chairman of Camping World Holdings. “We are focused on partnerships that will have a long-term impact on the growth and success of the RV and outdoor lifestyle.”