Camping World Holdings Inc. has announced it will begin accepting cryptocurrencies as payment for RV purchases through a new partnership with BitPay, according to a press release.

Through BitPay, a cryptocurrency payment service provider, Camping World will accept Bitcoin (BTC), Ethereum (ETH), and select other cryptocurrencies through a variety of digital wallets. The partnership will allow Camping World to maximize convenience for the customer and attract new consumers without holding the currency on its balance sheet. The initiative is part of the company’s renewed focus on accelerating innovation in the RV marketplace.

The initial launch includes the Chicago, Ill., and Kenosha, Wisc., locations, but the company plans to expand to all locations that sell RVs and to its e-commerce platforms this summer. The new BitPay partnership comes on the heels of the company’s announcement that it is developing a platform for a paperless, online RV purchase experience.

“As the industry leader, we have a responsibility to adapt to new preferences and elevate the customer experience, whether through the products and services we offer or in the ways we interact and transact with the customer,” said Marcus Lemonis, CEO and chairman of Camping World. “Accepting cryptocurrency is simply another part of our vision to make RVing easy in an increasingly digital world.”