CampLife will host a free webinar on Oct. 8 at 1 p.m. EST to help campground owners and operators review their parks’ online presence and better understand what potential guests see when searching for a campground, according to a press release.
Before You Market: Fixing Your Park’s Digital Foundation will explore the path guests take when searching for a campground, from the first search results they see to the information they find when deciding to book.
CampLife will be joined by one of its marketing partners to discuss common issues parks may not realize are showing up in search results and online listings, what guests are looking for when they visit a campground’s website, and where park owners can start when reviewing their own digital presence.
“Campground owners have a lot of options when it comes to marketing, but it helps to know what guests are finding before you decide where to put your time and money,” said Emily Hickey, CampLife’s Marketing Team Lead. “We want park owners to leave this webinar with a simple way to look at their own digital footprint and a better idea of what may need their attention.”
The conversation will also look at consistency across a park’s website and Google Business Profile and how clear, accurate information can help guests move from searching for a campground to making a reservation.
Attendees will have an opportunity to ask questions during a live Q&A at the end of the webinar.
Guests can register here: https://zoom.us/webinar/register/WN_do8ECbeBR0OiV2npIRfQOw#/registration.
