Planning for the inaugural countrywide Canadian Camping Week is under way, according to an announcement from the Canadian Camping and RV Council (CCRVC), based in Quebec City. The CCRVC is working with campground associations in British Columbia, Alberta, Manitoba, Ontario, Quebec and New Brunswick to organize promotional events that celebrate the Canadian camping experience.
Parks Canada, Go RVing Canada, the Canadian Recreational Vehicle Association and Recreation Vehicle Dealer Association of Canada are also supporting the initiative.
“We want every campground across the country to participate in promoting the camping and RV lifestyles. Join us in showcasing what Canadian camping is all about,” said Maryse Catellier, president of CCRVC.
The first-ever Canadian Camping Week is scheduled to run from May 19-24. The week will conclude with participating campgrounds across the country offering two nights of camping (May 22-23) at $50 plus tax.
Campground participation in the Canadian Camping Week is free, and 300 campgrounds are already registered, Catellier told Woodall’s Campground Management.
Participating campgrounds and RV Parks are required to offer either two nights for $50 plus tax on May 22-23 or organize an event to promote camping in Canada during the course of the Canadian Camping Week.
Interested campgrounds need to register by March 31. To register, visit www.campingweek.ca and download the registration form.
The CCRVC is also organizing a Fall Appreciation Weekend planned for Sept. 11-12 (two nights, Friday-Saturday) following Labour Day.
Participation in the Fall promotion is optional but participating campgrounds are required to commit to offer two nights of camping for $50 plus tax.
The goals of the Canadian Camping Week in May and the fall promotion weekend are to:
- Promote the camping sector and the camping/RVing lifestyles.
- Raise awareness of the economic impact and community benefits that the camping and RV industry generates.
- Support campgrounds, RV dealers and RV manufacturers in their local marketing efforts.
- Encourage campers to camp during the low season.
The CCRVC has purchased the URL Campingweek.ca and will develop a website to promote all campgrounds participating in the Canadian Camping Week. The website is expected to go live in April.
In addition, CCRVC reported that it is promoting the camping industry by reaching out to provincial and national media – an audience of more than 1 million readers.
It’s also launching social media channels and is active on Facebook, LinkedIn and Twitter.
The association regularly publishes a newsletter that is distributed to campgrounds across the country, potential Canadian Camping Week sponsors and supporters and industry stakeholders.
If you have any questions about the Canadian Camping Week or the CCRVC’s marketing and campground support efforts, please do not hesitate to contact Catellier at 418-455-8548 or [email protected].