Campground Owners of New York (CONY), a trade association for privately owned campgrounds, honored three member campgrounds with marketing awards at the association’s awards banquet held during its 49th Annual Exposition for the Outdoor Hospitality Industry, at the Six Flags Great Escape Lodge & Indoor Waterpark, Queensbury, N.Y., on Nov. 3.
Awards were announced for the following categories: Website design; simple brochure and mailer piece. An independent panel reviewed all submissions and picked the winners for each category.
Donald Bennett Jr., president and CEO of CONY, stated in a news release that campground owners are really getting savvy about the creative side of their marketing pieces.
Bennett remarked, “Each year that we hold this awards contest I see better and better marketing efforts from our campgrounds, including websites, digital promotions, and print pieces. The owners are working with our associate members and other experts in the design and marketing fields to take the best they have to offer in camping experiences, and using creative ways to make their parks attractive to consumers through their marketing pieces.”
The 2012 winners for best marketing pieces are:
- Best Website: Copake KOA, Copake, N.Y. Gary and Cathy Reinard, owners. The website was designed by Savannah Wolf. Copake KOA is situated just two hours north of New York City in the scenic and historic Hudson Valley Region, and has merited the KOA Founder’s Award for service and excellence. For more information about Copake KOA and to view the award-winning website, go to www.copakekoa.com. See photo of award recipients at end of this story.
- Best Simple Brochure Design: Lake George RV Park, Lake George, N.Y. The brochure was designed by owner David King with Kimberly Smith. It features an unusual cutout at the top of the front cover, with the Adirondack mountain range rising up above the rest of the pages. Lake George RV Park is a premier resort RV Park in the heart of Lake George (a popular tourist destination), with full-service facilities and an abundance of spectacular on-site recreation for the whole family. For more information about Lake George RV Park go to www.lakegeorgervpark.com. See photo of award recipients at end of this story.
- Best Mailer Piece Design: Rainbow Shores Campsites & Motel, Pulaski, N.Y. The direct mailer piece was designed by Taylor Communications of Fairport, N.Y., for owners Louis Petrocci and Laurie Bulluck. Rainbow Shores is located on the eastern shores of Lake Ontario, and is 10 minutes from world-class fishing in the Salmon River. For more information about Rainbow Shores Campsites & Motel, go to www.rainbowshorescampsite.com.