Production is complete and the fourth and final ad in the new “Ambassadors of Affordability” series of television commercials for Go RVing is now ready to hit the airwaves, according to a story in the current issue of RVIA Today Express.
The backdrop for this multi-vehicle spot (pictured above) dubbed “Turtles” is a realistic family campground setting, complete with site markers, hookups and signage, RV pads, a tot lot and a pond surrounded by the four units – a travel trailer, a Class B and Class C motorhome and a folding camping trailer. Set to the tune of “Back in the Saddle Again,” the ad depicts fun and outdoor recreation families can enjoy at campgrounds and RV resorts.
Humorous dialogue among three turtles — a grandfather and two teenagers — centers around how much more “stuff” the RVs can hold in their “shells.” The turtles all prefer to spend the night in a fully-equipped RV. The Go Affordably-themed ad concludes with prominent dialogue and on-screen promotion to get more information by visiting GoRVing.com or an RV dealer. The black bear from the “Back in the Saddle” spot makes a cameo appearance in the new ad, helping to reinforce the Ambassadors campaign recognition.
A taggable version of the “Turtles” ad is also available for participating Go RVing dealers, campgrounds and show promoters to tag with their own information and run on local television. Visit the Industry Only section of www.GoRVing.com to order, or contact [email protected] to find out how to register for the industry tie-in program.