Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 8016 - January 2017 Woodall’s Campground Management make their reservation.” Better Wi-Fi access also allows guests to useappslikeRVVillagetocommunicatewith eachother.JacobsonsaidBellaTerraislook- ing for more ways to leverage technology to improve the mobile experience for people to find the resort, research it and make a reser- vation. Today, 50% of their reservations are made on a mobile device. The park is using an enduring form of technology by presenting a unique radio program to highlight what is going on in the Gulf Shores area. “We recently implemented a new feature with a local radio personality called ‘Belle and Tarra,’” Jacobson said. “It is in the spirit of the Lake Woebegone on ‘A Prairie Home Companion.’ We pitch what is going on off site with these two fictional characters. It is reallypickingupsteamonFacebook.Youcan find it on our website. We have a series of radio programs we use in conjunction with events. We also offer newsletters about events going on around our area.” Just north of the park, a large develop- ment is under way that should bring even more customers to Bella Terra. The Poarch Band of Creek Indians is developing 500 acres into a family-friendly entertainment complex.Thetribehasaverylargepresence and will name the complex Owa, which means “Big Water” in the Muscogee Creek language. Alongwitha14-acrelake,thesitewillalso contain multiple hotels, amusement park rides, a very large roller coaster, shopping and dining. Bella Terra has already seen an increaseintrafficasaresultofthesitebefore it has even opened. Bella Terra’s latest project, Reunion Point, began in May and is a luxury RV port home development located seven miles from Bella Terra Resort in Foley. It combines a small-footprint vacation home with a Class A motorcoach. When complete the develop- ment will contain 45 homes ranging from 1,709-2,755 square feet. Home and lot combinations start at $250,000. “Reunion Point is for people who are tak- ing it to the next level,” Osborne said. “It is more on par with what you would find in a 5-star hotel.” MountainFallsWorkstoRisetotheTop For Mountain Falls Luxury Motorcoach Resort in the Blue Ridge Mountains, a little southern hospitality goes a long way. The North Carolina resort has a dedicated hos- pitality team to ensure customers are treated to experiences like a cocktail hour every Thursday evening and weekly social events with live music, open bar and appetizers. “Our property owners and guests love our activities and events sponsored by our hospitality services team,” said Duginski, of Mountain Falls Partners. “There is a real sense of community that is created.” Duginski said amenities guests expect in- clude a clubhouse, pool, fitness facility, pickle ball, clubhouse bar and laundry facil- ities. The ‘nice-to-haves’ are the golf course, bocce ball, fireside lounge and hot spa, she added, and of course, guests expect excellent customer service. “We work hard to keep our property owners and guests happy,” she said. “The word of mouth and friend referral advertising is critical. Our property owners and past guests are our best advocates.” Also, a combination of web, newsletter and magazine advertising along with rally participation successfully reaches the luxury RVing audience for Mountain Falls. Mountain Falls has been developing its newest phase called The Ridge at Mountain Falls, and the resort celebrated the grand opening of a brand-new clubhouse and amenities in May 2015. Currently property owners are building coach cottages and shelters and several spec coach cottages are under construction on The Ridge. “Our lot sales are at an all-time high as is the overall enjoyment level of the Mountain Falls experience,” Duginski said. “The intro- duction of our hospitality services and outdoor pursuits has enhanced the sense of community. The welcoming and engaging property owners help foster this inviting community.” BluewaterKeyEnhancesitsTechAccessibility Luxury RVers are more tech-savvy today and the Florida Keys Bluewater Key Resort has enhanced its customer care interface so guests can view and reserve a site all day, every day. “This past year we have made major in- vestments to our website, reservation, Wi-Fi, front office and concierge systems,” said Howard Griffin, chairman of the Bluewater Key Rental, Advertising and Marketing Com- mittee. “Now owners and prospective guests can immediately make their reserva- tions online for the site they have chosen and make the appropriate deposits. We have also expanded our offerings to include a variety of levels of luxury and prices including Bayfront, Canal and Tropical big-rig-compat- ible accommodations.” Griffin said today’s luxury RV resorts are focused on amenities that affect and improve the total experience their guests are in search of, like big-rig compatible sites where they can feel at ease getting into and out of their very expensive RVs. “We provide our guests a place where they have room to extend their slides and awnings along with plenty of room to cook outside, park their tow vehicle and motor- cycles, bikes or golf carts,” he said. Bluewater Key guests typically want oceanfront luxury RVing, and while the ocean provides plenty of activities like boat- ing, swimming, fishing, diving and snorkeling, Bluewater Key allows its guest to enjoy these activities right off their own private docks. Off site, Griffin said everyone enjoys the tremendous selection of internationally ac- claimed restaurant offerings and sightseeing in the historic harbor town of Key West. According to Griffin, his view of today’s luxury RVer is someone who wants comfort, privacy, safety, convenience, proximity to a variety of entertainment and restaurants, a place where they can enjoy their RV invest- ment and further their relationships with their family and friends. Plus, he emphasized, resorts today must also be pet-friendly, because most guests consider their pet part of their family — which is why Bluewater Key’s grounds in- clude “puppy parks.” Bluewater Key has been busy keeping pace with modernization by installing and expanding its community dock, replacing Wi- Fi and cable systems to provide excellent service throughout the resort and improving its pool area and club showers, while individual owners continue to invest in their properties at a record pace. “The luxury RV resort industry in general has experienced difficulty in the past years because of the sagging economy, but that appears to be improving rapidly,” Griffin said. “The RV and automobile industries are expe- riencing a rebirth after a major shakeout and cleansing. Manufacturers are experiencing tremendous growth in sales, new manufac- turing facilities are being built or planned and larger rigs are hitting the market with more features and functions.” Motorcoach Country Club resort guests are getting younger The age of the luxury RVer is definitely getting younger and younger, said Paul Johnson, general manager of Motorcoach Country Club in Indio, Calif., echoing his counterparts from across the country. The lifecycle of the RVer is stretching, he said, which is great for the industry. “The majority of our members are still in the 55-plus age range, but we have seen a huge increase in our ownership and guests age 40 and below,” Johnson said. “It’s excit- ing for the industry. A lot of our newer or younger buyers are mobile and want to follow the good weather and work remotely. Rather than the retiree, the electronic commuter is becoming a larger part of our demographic. One thing that comes in with every call is the question – ‘Do I have the ability to be connected?’” Among this younger age group are whole families living the mobile lifestyle and taking both work and school on the road, which makes reliable Wi-Fi extremely important. The resort’s premium lots all have Wi-Fi service and common areas are fiber-fed. “Many of our Canadian families are homeschool families and they want to have online access so they can do their school- work,” Johnson said. “We also have families whose children are part traditionally schooled and part homeschooled.” Children are becoming a normal part of the landscape at resorts. Johnson said this is a welcome change and something he believes resorts will see more and more. “This is a huge change, at least in this valley for resorts like ours, and it has been well-received,” he said. “It is refreshing to see families buying or coming to stay for extended stays. Many of our members travel with their grandchildren, also.” Motorcoach Country Club’s developed lots have been gaining in popularity the last 24 months, Johnson told WCM. These glamped-up lots include outdoor lanais, pools, spas, casitas, televisions and fire pits. “Our guests call it an extension of their RV. This seems to be what they want now. For a long time it was just a parking space with a lawn area.” Guests at Motorcoach Country Club also enjoy a par-three golf course, tennis, bocce ball, fitness, stand-up paddle boarding, kayaking and sunset cruises, but more importantly, the social and community aspect that comes with the RV lifestyle is among reasons people come to the resort. “It’s a really neat social atmosphere here and that is one of the top reasons people stay with us,” Johnson said. The resort’s Top of the Falls Restaurant is also a cherished amenity. “It is our fine dining restaurant, open the entire season, and it compares with any of the better restaurants in the valley here,” Johnson said. Motorcoach Country Club is a completely sold-out resort, so it has a resale and a rental program. Johnson said 70-100 owners participate in the rental program when they aren’t there. “Social media and online marketing tools like Google adwords grab a lot of attention in regards to marketing our rental program,” he said. “We also use traditional print with the coach manufacturers. Based on the size of our resort we don’t have a huge inventory compared to a lot of other resorts, so having a limited amount of availability tends to work in our favor. We have 400 lots: waterfront, golf course or privacy.” The resort just revamped its main plaza and two of its park areas are undergoing renovations, including the addition of 20 and 30-foot circular fountains with lights, pavers for walkways and landscaping. “These are two of our pet-park areas that members and guests can use,” Johnson said. “Pets are extended family and some- times you can end up with more pets than owners. “We are finding people are coming back to our resort earlier and earlier,” he added. “This past year we had more than 100 coaches come back in early September.” Between the growth of Boomers on the road and the influx of GenXers and even Mil- lennials coming to appreciate the luxury lifestyle of RV resorts, all the experts who talked to WCM see bright futures ahead for their properties. — LeannePhillips WCM Setting, luxury and activities are all part of the ingredients Mountain Falls deems vital to the resort’s success. The addition of The Ridge has expanded Mountain Falls’ offerings. Bluewater Key provides water access and plenty of space for guests. Room for luxury motorcoaches and for guests to stretch out is a hallmark of Bluewater Key. California’s beautiful Motorcoach Country Clubisattractingyoungerandyoungerguests. Top-notch amenities are part of the draw at Motorcoach Country Club.