Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80CALENDAR OF EVENTS JANUARY 29-Feb. 1: Carolinas Association of RV Parks and Campgrounds Annual Meeting Beach Cove Resort North Myrtle Beach, S.C. Contact: [email protected] FEBRUARY 20-24: National School of RV Park and Campground Management Eastern Campus Oglebay Resort Wheeling,W.V. Contact: 303-681-0401 28: Kansas Association of RV Parks and Campgrounds Membership Meeting Four Seasons RV Acres Abilene, Kan. Contact: [email protected] MARCH 1-3: Missouri Association of RV Parks and Campgrounds Spring Meeting Ramada Plaza Hotel and Oasis Convention Center Springfield, Mo. Contact: 573-337-0543 3-4: Ohio Campground Owners Association Spring Conference and Trade Show Embassy Suites Columbus Airport Columbus, Ohio Contact: 614-221-7748 15-19:Wisconsin Association of Campground Owners Spring Conference and Trade Show Holiday Inn Convention Center Stevens Point,Wis. Contact: 608-525-2327 16-18: Northeast Campground Association Northeast Conference on Camping and Trade Show Radisson Hotel Nashua Nashua, N.H. Contact: 860-684-6389 20-22: Michigan Association of RV Parks and Campgrounds Spring Meeting Soaring Eagle Casino and Resort Mount Pleasant, Mich. Contact: 989-619-2608, [email protected] 25-26: Colorado Campground and Lodging Owners Association Annual Conference Courtyard by Marriott Grand Junction, Colo. Contact: 970-573-0320 APRIL 7-9: Maine Campground Owners Association Meeting Portland Sports Complex Portland, Maine Contact: Kathy Dyer at [email protected] 23-25:Texas Association of Campground Owners Manufacturers of Quality Recreation FUNniture 1-800-376-7897 2061 Sulphur Springs Rd Morristown, TN 37813 Spring Show and Trade Show Lake Conroe/Houston North KOA Holiday Montgomery, Texas Contact: 877-518-1989, [email protected] 26: Arizona Association of RV Parks and Campgrounds Annual Meeting RawhideWestern Town and Event Center Chandler, Ariz. Contact: Jo Ann Mickelson, 602-403-6196, [email protected] JULY 10-14: National School of RV Park and Campground ManagementWestern Campus Metropolitan State University of Denver Denver, Colo. Contact: 303-681-0401 WCM January 2017 - 80 next step. Never expect any single ad to generate a significant amount of busi- ness in and of itself. There is only so much that can be said within the confines of a printed space. Use your ad as an effective tool that will encourage prospective customers to go online or call,whereyourpersuasiveprocessmay continue to its intended conclusion. •Learntosayno,butalsolearntosay yes. Do not waste money on advertising thatisnotanaturalfitforyourbusiness, but remain open to exploring new opportunities. For any business to prosper, it is important to maintain ongoing aware- ness in the eyes of its consumers. This should be accomplished in a variety of ways, with directory advertising being an important component in the mix. Wiselyexecuted,thatdirectoryadvertis- ing can easily be one of the single most effectivecomponentsofyourbusiness’s overall marketing strategy. PeterPellandistheCEOofPelland Advertising, a company that he founded in 1980 and that has been serving the family camping industry for more than 30 years.His company specializes in building fully respon- sive websites,along with producing a full range of four-color process print advertising for clients from coast to coast.Learn more about PellandAd- vertising at WCM Smart Operations —from page 10