Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 322 - April 2017 Woodall’s Campground Management April 2017 Vol. 48 No. 4 Advertising: Beverly Gardner, Vice President, National Ad Sales [email protected] Office: (574) 266-7980 or (800) 831-1076 ext. 12 Ally Kollat, Account Executive, National Ad Sales [email protected] Office: (574) 266-7980 or (800) 831-1076 ext. 11 WendyThorne, Account Executive, National Ad Sales [email protected] Office (574) 266-7980 or (800) 831-1076 ext. 14 Art Direction: Trina Nissley, Art Director [email protected] Owners, managers or marketing directors of privately held U.S. campgrounds may receive a free subscription upon request to Woodall’s Campground Management — one free subscription per campground. Others may purchase subscriptions at these rates: $24.95 per year U.S. or $35.95 per year in Canada. Contact Trina Nissley at Woodall’s Campground Management, C/O Beverly Gardner & Associates Inc., 2901 E. Bristol St., Elkhart, IN 46514. Email: [email protected] Woodall’s Campground Management is published monthly by G&G Media Group LLC at the above address. Contact Information: Editorial Sherman Goldenberg, Publisher [email protected] Office: (574) 457-3370 Mobile: (574) 457-6637 Fax: (574) 457-8295 Justin Leighty, Editor [email protected] Mobile: (574) 370-5052 Fax: (574) 266-7984 Rick Kessler, Managing Editor [email protected] (734) 777-6830 Jeff Crider, Senior Editor [email protected] (760) 469-5905 Bob Ashley, Editor at Large [email protected] (765) 675-4106 Publisher: Sherman Goldenberg Editorial Director: Bruce Hampson G& M E D I A GROUP All general correspondence, circulation and display and classified sales inquiries may be directed to the following: Woodall’s Campground Management, C/O Beverly Gardner & Associates Inc. 2901 E. Bristol St., Elkhart, IN 46514, Email: [email protected] EDITOR’S NOTES By Justin Leighty Asifkeepingupwithguests’Internetaccesshasn’tbeenenough of a challenge for park operators, today’s campers are becoming even more demanding. But, then, you probably already knew that. Jim Ganley, owner of Checkbox Systems LLC, a campground Wi-Fi network provider based in Gray, Maine, offered some eye- openingperspectivesinmid-MarchattheNortheastConferenceon CampinginNashua,N.H.inawell-attendededucationalsessionon “Wi-Fi 2007 vs.Wi-Fi 2017.” “In 2007, pretty much the onlyWi-Fi device anyone was carrying wasalaptop,andprobablylessthanhalfofyourcamperswerecarting aroundalaptop,usingitafewminutesadayintheirRVsorcabinsor tents, checking weather and emailing friends, doing a little lightWeb browsing,” said Ganley. “Now everybody has a smartphone — even kids in most cases — and we have tablets, gaming consoles, fitnesstrackers,smartTVs,allofthesedeviceshangingoffyourWi-Finetwork,takingresources.” Adecadeago,infact,maybehalfofAmerica’scamperscarriedaroundaWi-Fidevice.Today,on average, you’ll likely find as many as five devices at each of your sites connecting to park Wi-Fi networks.“Now, typical usage is social media and video — which puts a huge amount of demand onnetworks,”hetoldtheseminarattendees.“Andwehaveanewphenomenoncalled‘cord-cutting,’ withpeoplegivingupcableandsatellite.AsofJanuary,22%ofallbroadbandhomesnolongerhave traditional TV services. They use streaming media like Netflix and Hulu, and they want to take it with them when they come visit your parks.” Theproblemisthatatwo-hourvideotakesasmuchdataasfourmillione-mails,Ganleynoted. So, while the accepted recommendation in 2007 was for one megabit of bandwidth for every 10 campsites, today’s suggestion is for five megabits per campsite. According to media-usage measurement company comScore Inc., which tracks consumer mediaconsumption,theaverageU.S.consumerasoflastAugustspent87hourspermonthonline, thebulkofthatonmobiledevicesandfullyone-fifthofitonsocialmedia.Andinthelastthreeyears alone, smartphone data use in the U.S. has nearly doubled while desktop and tablet usage has declined. “The best explanation is that the smartphone has clearly established itself as the consumer’s default device for accessing the Internet,” comScore concluded. Areyoureadyforthechangeinwhatcamperswant?“Ifyoursystemismorethanthreeyearsold or you’re getting complaints from your guests, it’s time to update,” added Ganley, suggesting that park operators specifically upgrade the bandwidth coming into their parks. “You don’t have to do everything all at once, but do incremental updates.” WCM StayingonTopofU.S.Campers’GrowingWi-FiDemand