Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32CALENDAR OF EVENTS WOODALLSCM.com April 2017 - 32 APRIL 7-9: Maine Campground Owners Association Meeting Portland Sports Complex Portland, Maine Contact: Kathy Dyer at [email protected] 23-25: Texas Association of Campground Owners Spring Show and Trade Show Lake Conroe/Houston North KOA Holiday Montgomery, Texas Contact: 877-518-1989, [email protected] 26: Arizona Association of RV Parks and Campgrounds Annual Meeting Rawhide Western Town and Event Center Chandler, Ariz. Contact: Jo Ann Mickelson, 602-403-6196, [email protected] JULY 10-14: National School of RV Park and Campground Management Western Campus Metropolitan State University of Denver Denver, Colo. Contact: 303-681-0401 SEPTEMBER 25-27:Virginia Campground Association Annual Meeting Cozy Acres Campground Powhatan, Va. Contact: 703-291-0657, [email protected] NOVEMBER 7-10: ARVC Outdoor Hospitality Conference & Expo Raleigh Convention Center Raleigh, N.C. Contact: 303-681-0401 19-22: Camping in Ontario Convention & CampEx Deerhurst Resort Muskoka, Ontario Contact: 877-672-2226, [email protected] 27-30: RVIA’s National RV Trade Show Kentucky Exposition Center Louisville, Ky. Contact: www.RVIAshow.org DECEMBER 11-13: Pennsylvania Campground Owners Association Convention and Trade Show Penn Stater Hotel State College, Pa. Contact: 610-767-5026 WCM Modern Marketing —from page 8 they’ll be responsible for images or video, can they meet your standards? • Imagination/experimentation:How creativeisthecandidate?Aretheyontop of the latest digital marketing innova- tions? How cautious or hasty are they whenassessingnewopportunities?Does that match your marketing philosophy? • Ownership Imperative (read this sectiontwiceandcommitittomemory): One caution to always keep in mind whether you are outsourcing a digital marketing partner or keeping it in- house with a staff member: platform ownership.Itisfundamentallyessential that you have full ownership control of your entire digital presence from passwords to source media. The next eight weeks will blow by in the blink of an eye. Allocate a small portion of your marketing budget to bringing on a digital partner in what- ever capacity you need and can afford. Don’t derail your opportunity to take advantage of this moment in outdoor hospitality history. I hear the train a’comin’ — don’t you? Like what you see in Modern Marketing? Stay abreast of the latest digital marketing trends for the out- door recreation industry by sub- scribing to Schmarder’s bi-weekly trend digest Digital Marketing for the Outdoor Recreation Industry at www.roadabode.com.Ask her about her digital marketing/social media diagnostics and tune-ups, content strategy and marketing plans, and more at [email protected] or 702-460-9863. WCM