16 - November 2017 Woodall’s Campground Management ground, until we started working on events designed to attract campers,” she said. “So, having programs like our AKC dog show, or other dog events, truly brought in more people who RV. “Afewyearsagowehadquiteafewpeo- ple who were interested in dog-related pro- grams like dog obedience and fly ball,” Woods continued. “Now at least once a month we have a big dog event that attracts a lot of campers. They come and show their dogs, camp, and have a chance to enjoy themselves.” This strategy of creating events based on thedesiresofcampersandthelocalcommu- nity is popular with park owners across the country. Noccalula Falls Park in Gadsden, Ala., has been capitalizing on hosting events for nearly 30 years with its annual car show, which brings in campers as well as car enthusiasts. “We put on the car show and we handle everything,” explained Noccalula Falls Park ManagerKailaFair.“Theentirecampground ispacked,notjustwithcampers,butwithcar enthusiasts, too. It’s like a car show swap meet. It’s a four-day event. We handle the reservations, how it is set up, and we have vendors who come and sell food, car parts and cars.” Musicfestivalsarealsopopulareventsthat drawlargecrowds,whetheritisputonbythe campground or an outside organization. “We have food and other types of vendors, crafts and things," said Pam Poppenhagen, manager of Blue Bear Mountain Campground in Todd, N.C., refer- encing its annual Music Fest. “We’ve got some folks that come in and help with basic security, but we don’t have any trouble up here. We bring in people to help with trash removal and artist transport. If we have someone with a physical disability, we can transport them to the event. “We have some people who come and handle the bathrooms, make sure they’re stocked and cleaned throughout the event,” she continued. “The owner does all of the bookings and all of the lineups. We also have a couple people who come and work the gate.” Music festivals can also bring local and unique cultures together, which benefits the community as well as the campground. Both Amana RV Park and Event Center and Coushatte Recreation Ranch in Austin County, Texas, feature music with deep local roots. “We have wonderful local polka bands that began having their annual Polka Festival here,”saidWoods.“We’vehadothermusical festivals here too, including a Cajun and Zy- deco festival. So, we’ve hosted different unique offerings that either represent the unique cultures in this area or other types of music we feel people would appreciate.” Bluegrass is popular in Texas, as well. “We have a Bluegrass Festival and we handle the parking and campground part of it,” said Coushatte Recreation Ranch owner Howard Nelius. “The Texas Bluegrass Music Association does the bookings for all the bluegrass bands and they’ve been coming here since 1988.” If planning an event isn’t part of a camp- Campgrounds can host large festivals like the Albuquerque Balloon Fiesta at Route 66 RV Resort in Albuquerque, N.M., or something small to help generate extra revenue. Some campgrounds have become more than just a place for campers to pitch tents, parkRVsandenjoysomerestandrelaxation. Moreandmoreparkshavebegunexpanding their list of amenities beyond those typically foundinacampground,goingsofarastoadd pavilions and meeting halls that accommo- date large groups of campers, as well as organizations looking to host events. Hosting an event at your campground is beneficial in many ways. If executed successfully, it can build a good reputation as an event venue, bringing in other organi- zations and helping to increase revenue as a result. Another benefit is the potential to tap into a new group of campers who may have previously not been regular guests. This was the experience of Laura Sue Woods, managerofAmanaRVParkandEventCenter in Amana, Iowa. “I really do think that we didn’t become successful as an event center, or as a camp- Campgrounds Can Be MoreThan JustAVacation Getaway RV owner group rallies, like this Holiday Rambler rally at Armana RV Campground in Amana, Iowa, can help keep campgrounds busy. Campgrounds can cater to unique groups, like Armana RV Campground’s “Woodfest”, that highlights woodworkers & furniture builders. ‘I really do think that we didn’t become successful as an event center, or as a campground, until we started working on events designed to attract campers,’ said Laura Sue Woods, manager of Amana RV Park and Event Center in Iowa.