2 - November 2017 Woodall’s Campground Management November 2017 Vol. 48 No. 11 www.woodallscm.com Advertising: Beverly Gardner, Vice President, National Ad Sales [email protected] Office: (574) 266-7980 or (800) 831-1076 ext. 12 Ally Kollat, Account Executive, National Ad Sales [email protected] Office: (574) 266-7980 or (800) 831-1076 ext. 11 WendyThorne, Account Executive, National Ad Sales [email protected] Office (574) 266-7980 or (800) 831-1076 ext. 14 Art Direction: Trina Nissley, Art Director [email protected] Owners, managers or marketing directors of privately held U.S. campgrounds may receive a free subscription upon request to Woodall’s Campground Management — one free subscription per campground. Others may purchase subscriptions at these rates: $24.95 per year U.S. or $35.95 per year in Canada. Contact Trina Nissley at Woodall’s Campground Management, C/O Beverly Gardner & Associates Inc., 2901 E. Bristol St., Elkhart, IN 46514. Email: [email protected] Woodall’s Campground Management is published monthly by G&G Media Group LLC at the above address. Contact Information: Editorial Sherman Goldenberg, Publisher [email protected] Office: (574) 457-3370 Mobile: (574) 457-6637 Fax: (574) 457-8295 Ben Quiggle, Editor [email protected] Mobile: (574) 306-7781 Fax: (574) 266-7984 Rick Kessler, Managing Editor [email protected] (734) 777-6830 Jeff Crider, Senior Editor [email protected] (760) 469-5905 Bob Ashley, Editor at Large [email protected] (765) 675-4106 Publisher: Sherman Goldenberg Editorial Director: Bruce Hampson G& M E D I A GROUP All general correspondence, circulation and display and classified sales inquiries may be directed to the following: Woodall’s Campground Management, C/O G & G Media Group, 2901 E. Bristol St., Elkhart, IN 46514, Email: [email protected] EDITOR’S NOTES By Ben Quiggle This is the digital age. Almost everyone is connected to some form of device, be it a laptop, phone or tablet. They are used for virtually everything, from shopping to catching up with friends on Facebook or Twitter — and yes, for trip planning. For campground operators, of course, maintaining a state-of- the art digital presence, including a website and social media accounts,isanimperative.Youdon’tneedustotellyouthat.Andif you’re not keeping up with the latest technology trends, experts in reservation and campground management software agree in this issue you’ll probably be left out in the cold.“The younger genera- tion, and younger families want an intuitive experience and if you don’t have that then they are not going to interact with your campground,” saidJoshTraxler, COO of Grand Rapids, Mich.-based Campspot. Similarly, park operators advise, potential campers still prone to using phones need to find a way to reach you, even if it means having multiple lines and forwarded inquiries to your staff wherever they might be. “When people call and no one is there, they go somewhere else,” said TylerDuffy, president of CampgroundAutomationSystems. Filledwithmarketing,point-of-sale,reviewmonitoringandreservationmanagementtools,the software owners with whom we’ve touched bases (see page 18) recently appear to have taken a giant leap forward from just five years ago. As the digital age moves forward and more people rely on digital tools to conduct their lives, it behooves campground owners to take a hard look at their current system and ask themselves,“Am I doing enough or am I missing out?” • • • • • • • • • • Withaslewofhurricanes,wildfiresandearthquakes,2017isnodoubtayeartorememberwhen it comes to natural disasters. Federal, state and local governments are paying out billions to help rehab areas hit by Mother Nature’s fury as private insurance firms deal with billions of dollars in damageaswell.Foranycampgroundownerreadingaboutallthepropertythathasbeendamaged, there no doubt has been concern about your own insurance policies. Do you have enough coverage?What should you be looking for in the future? BryanTolli, insurance producer at Sturgis, S.D.-based LeavittRecreation&HospitalityInsur- ance, said taking the time to talk with your agent and assessing your coverage needs will ensure that your campground is protected — and provide a little peace of mind — should an emergency occur (see page 14). Much like having a digital presence, insurance is something that campground owners need to continually stay abreast of. As experts on both issues said, your business is at stake. WCM Digital Age Is Impacting Your Campground