14 - January 2019 Woodall’s Campground Management all their electronics to work everywhere onthepropertyandtheycometoaplace and can’t connect all their stuff or can’t stream, and you didn’t tell them, then they’ll be disappointed,” Stumberg explained. Heexplainedthatthedisappointment of not being able to use the Wi-Fi as expected might overweigh the actual experience of camping at a park. “The camper can feel like something was misrepresented during the booking process,” Stumberg said. The best thing a campground owner can do, according to Stumberg, is to clearly point out what yourWi-Fi service is going to allow the camper to do. For example, if a park’s Wi-Fi only works in certain areas, an owner may want to clearly indicate that before a potential camper reserves their site. “Bettercommunicationshouldleadto better satisfaction ratings and better overall feedback,” he explained. Park Owners Upgrading Hardware Stumberg said one of the positives of the 2018 report was the increased numberofownerswhohaveinvestedin upgradingWi-Fi circuits and hardware. The report shows that 29% of parks have a “slow” Internet circuit for the number of sites that the circuit covers, meaning that guests cannot check emails, browse websites or enjoy social media. However, 49% of parks have “streaming quality” Internet circuits. “People are investing in faster cable and fiber circuits,” explained Stumberg, noting that the upgrades are allowing more megabytes to reach each site — increasing the capability for campers to also use multiple devices at the same time. The report also points out that 82% of parks surveyed had a Wi-Fi network that was rated“N” or“AC,” while 18% of park owners are using “severely dated networks, a decline from 24% in the 2017 report. Stumberg said that an N-rated network is still an accepted industry standard, while AC is the newest network available and allows an owner to transmit a signal over a 2.4- or 5- gigahertz channel. “So, it basically doubles the capacity Wi-Fi continues to be a critical amenity that many campers are looking for when they stay at a privately-owned campground or RV park — and accord- ingtothe2018StateoftheIndustryReport by TengoInternet Inc., that demand has drivenmanyparkownerstoupdatetheir existing infrastructure in 2018 while also improving the consumer experience. TengoInternet, a Wi-Fi services providertothecampgroundandRVpark sectors,hasgeneratedthereportforthree years, according to company CEO Eric Stumberg. The 2018 edition was based off of a combination of surveys sent to TengoInternet customers as well as indi- viduals who use other Wi-Fi service providers. Stumberg noted that 799 par- ticipants took part in this year’s survey. “Wearereallytryingtoeducatethein- dustry on what consumers are looking for and get the owners thinking about setting better expectations,” Stumberg told Woodall’s Campground Manage- ment. “The reaction to this report has been really positive and I think it has helped park owners understand what theirpeersaredoing.Itreallyhasbecome a way for owners to benchmark them- selves with the rest of the industry.” Stumberg noted that in the 2018 reportownersinthecampgroundandRV park sectors have made large strides in ensuringtheircampersunderstandwhat they can expect out of the Wi-Fi at their parks—butstillthereareimprovements to be made. Thereporthighlightsthat27%ofparks now meet customer expectations — up fromjust5%inthe2017report. However, 73%ofparkownersarestillnotproviding a service that the customer expected when they booked their site. “This goes back to if a camper expects Eric Stumberg ParkOwnersMakingStrideswithWi-FibutStill RoomtoGrow,Notes2018TengoInternetReport TengoInternet – continued on page 83