2 - January 2019 Woodall’s Campground Management EDITOR’S NOTES By Ben Quiggle January 2019 Vol. 50 No. 1 www.woodallscm.com Advertising: Ally Kollat, Account Executive, National Ad Sales [email protected] Office: (574) 266-7980 or (800) 831-1076 ext. 11 WendyThorne, Account Executive, National Ad Sales [email protected] Office (574) 266-7980 or (800) 831-1076 ext. 14 Chris Lang, Sales & Events Coordinator [email protected] Office: (574) 266-7980 or (800) 831-1076 ext. 10 Art Direction: Trina Nissley, Art Director [email protected] Owners, managers or marketing directors of privately held U.S. campgrounds may receive a free subscription upon request to Woodall’s Campground Management — one free subscription per campground. Others may purchase subscriptions at these rates: $24.95 per year U.S. or $35.95 per year in Canada. Contact Chris Lang at Woodall’s Campground Management, C/O G&G Media Group LLC, 2901 E. Bristol St., Ste. B, Elkhart, IN 46514. Email: [email protected] Woodall’s Campground Management is published monthly by G&G Media Group LLC at the above address. Contact Information: Editorial Sherman Goldenberg, Publisher [email protected] Office: (574) 457-3370 Mobile: (574) 457-6637 Fax: (574) 457-8295 Ben Quiggle, Editor [email protected] Mobile: (574) 306-7781 Fax: (574) 266-7984 Rick Kessler, Managing Editor [email protected] (734) 777-6830 Jeff Crider, Senior Editor [email protected] (760) 469-5905 Bob Ashley, Editor at Large [email protected] (765) 675-4106 Publisher: Sherman Goldenberg Editorial Director: Bruce Hampson G& M E D I A GROUP All general correspondence, circulation and display and classified sales inquiries may be directed to the following: Woodall’s Campground Management, C/O G&G Media Group LLC, 2901 E. Bristol St., Ste. B, Elkhart, IN 46514 LLC Although it’s still difficult to define for many insiders in the RV park andcampgroundbusiness,“glamping”continuestogaintractionamong someparkownersandanemergingnumberofentrepreneurswithcom- panieslikeUnderCanvas,HipcampandanewerEuropeanarrival,Hut- topia.TheyseeagrowthmarketinNorthAmericaforatypeoffacilitythat theyfeelwillultimatelyredefinethemainstreamoutdoorhospitalitysec- tortoanextentintermsofcampgroundformatsandaccommodations. And WCM, for its part, is simply trying to keep up with the changing times while we admittedly harbor some concerns about how this whole development may impact consumer expectations down the road — considering that the word‘glamping’ means so many different things to differentpeople. Towardthatend,thenewlyformedAmericanGlampingAssociation(AGA)hasheldtwoforumsin2018, the most recent being a Global Glamping Summit that was convened in late November in Long Beach, Calif.,tocontinuethediscussiononsettingstandardsandfleshingoutwhatglampingisandhowitfitsinto the outdoor hospitality industry.To those involved, it’s about setting expectations for the consumer when they hear the word“glamping,” whether that term in every reference includes RVs, park model RVs, tents andanarrayofothervariables. Sarah Dusek, a co-founder of AGA Under Canvas, a glamping park company which now boasts eight parkslocatedthroughoutNorthAmerica,toldWCMthatthegoalistosetabarfortheglampingsector,one thatwillcontinuetoriseandgaincredibility. “Standardsareimportant—andaboveall,incredibleexperiencesarecriticaltotheindustry’ssuccess,” shenoted.“Asthespeedoftheglampingspacepicksup,itfeelsimportanttoprovideananchorforitwhile alsoprovidinginformationandstandardstocreatemoreclarityfortheconsumer.It’simperativethatallof usintheglampingindustryareofferingourguestsanincredibleandunforgettableglampingexperience.” When asked about working with the National Association of RV Parks and Campgrounds (ARVC), Dusek said that she felt that glamping had become its own segment — that while the glamping term leaves some ambiguity to what a glamping experience is, she feels the AGA needs to ensure there is a “goldstandard”setwhenitcomestothisnewageconcept“tobecertainthatconsumerscanfeelconfident about the niche experience.” Beyond just the glamping term, this discussion, at least in part, is really be- ginning to focus on what the future of camping looks like. Does it include more unique accommodations andamenities?Istheresomethingouttherethathasn’tevenbeenthoughtofyet?Whereverthediscussion leads,it’sclearthatcampgroundownersaregoingtowanttopayattentionandtakepart. WCM ‘Glamping’GainingTractionWithintheCampgroundSector?