CALENDAR OF EVENTS JULY 22-26: National Association of RV Parks and Campground’s Western Campus: National School of RV Park & Campground Management Denver, Colo. Contact: [email protected] AUGUST 14-17: FMCA 100th International Convention and RV Expo North Dakota State Fairgrounds Modern Marketing —from page 10 Minot, N.D. Contact: (800) 543-3622 SEPTEMBER 9-15: Pennsylvania Recreation Vehicle and Camping Association’s America’s Largest RV Show Giant Center, Hershey, Pa. Contact: www.largestrvshow.com, (717) 303-0295 17-18: Northeast Campground Association’s Great Escape Point Sebago Resort, Casco, Maine Contact: [email protected] 24-25: California Association of RV Parks and Campgrounds RV Park Day Cava Robles RV Resort Paso Robles, Calif. Contact: 530-885-1624 OCTOBER 21-25:Workamper Rendezvous Herber Springs Community Center Still in its infancy, according to the U.S. Census Bureau, online retail sales are expected to continue to grow by almost 20% between 2018 and 2022. And as- tonishingly, U.S. retail e-commerce sales were $137.7 billion in Q1 2019, an increase of 3.6% over Q4 2018. Almost everyone, from Baby Boomers to Millennials, has experi- ence shopping online. Why? E-com- merce is convenient and fun for your buyers, rich with social proof. For business owners, it represents another valuable income stream. Wise modern marketers should take a cue from the e-commerce giants. Taking a closer look at Amazon, Zap- pos, and Home Depot, understanding their success and figuring out how to apply that to your business can be one of your most valuable exercises as you prepare to create your online commerce program. While it’s not easy money, e-com- merce and its kissing cousin, social commerce, can help boost your bottom line. Even though your primary line of business is hospitality, there are a number of ways to turn your products and services into a profitable online income stream. Chances are, that’s a stream you’d like to wade into. Stay abreast of the latest digital marketing trends for the outdoor recreation industry by subscribing to Schmarder’s bi-weekly trend digest Digital Marketing for the Outdoor Recreation Industry at www.road- abode.com.She also has a new book, Markerting Your RV Park/Camp- ground Online,which is available as an e-book. You can find the paper- back at www.amazon.com. WCM 28 - July 2019 Woodall’s Campground Management Herber Springs, Ark. Contact: www.workamperevent.com 22-23: Ohio Campground Owners Association’s Fall Conference & POOT Hampton Inn New Philadelphia, Ohio Contact: (614) 221-7748 or [email protected] NOVEMBER 4-7: ARVC’s Outdoor Hospitality Conference & Expo Knoxville Convention Center Knoxville, Tenn. Contact: 303-681-0401 ext. 120 10-13: Kampgrounds of America Inc. International Convention & Expo Westin Savannah Harbor Golf Resort & Spa Savannah, Ga. Contact: [email protected] 10-14:Yogi Bear’s Jellystone Park Symposium & Trade Show Embassy Suites, Charleston, S.C. Contact: 513-831-2100 ext.7814 NOVEMBER 9-10: Pennsylvania Campground Owners Association’s Convention & Trade Show Penn Stater Hotel & Conference Center State College, Penn. Contact: [email protected] WCM