b'Smart Operationsfrom page 10 N.C. Jellystone Park Opens 80,000-Gallon Pool, Waterslide Inclusion Summitfrom page 3wouldnotthinkofbuyingavehicle than mine, and its easy for you to be de-without multiple airbags and most new A new 80,000-gallon swimming pool fensive,hesaid.Itsimportantthatcars include a variety of added safety and 30-foot-long waterslide has opened everyone is seen, heard and valued.features, such as collision avoidance at the Yogi Bears Jellystone Park Camp- Machado urged outdoor industry exec-and automatic braking.Resort location in Asheboro, N.C., ac- utives at the Summit to begin to build a cul-We are living in a dangerous world. cording to park officials. ture of inclusion in their businesses fromCommon-sense dictates that we take We are thrilled to have our new pool the inside out.every reasonable security precaution andwaterslidecompleted,saidJane You have the ability, the resources andavailable. Emirbayer, who co-owns and operates the the assets to do something, she said.campground with her husband, Kent. The pool was designed to look like a hidden Problems happen between wanting to doPeterPellandistheCEOofThe pool and waterslide area were de- mountain paradise. something and committing to do some-Pelland Advertising, a company that signed to look like a hidden mountain thing. You have to dedicate resources tohe founded in 1980 that has been paradise, she said. The pool is surrounded by pine trees and boulders and there is it.serving the family camping industry a waterfall that pours into it, Emirbayer explained. Machado said those attending the Sum-for nearly 40 years. His company spe- The Emirbayers have expanded their campground, adding 40 campsites, includ- mit represented the true customer expe-cializes in building fully responsive ing tent sites with 50-amp electrical service, as well as eight furnished cabins from rience side of the outdoors for minoritywebsites, along with producing a full Alabama Custom Cabins. groups.range of four-color process print ad- The campground will have three consecutive Halloween-themed weekends dur- There is so much work to do in thisvertising,forclients.Learnmore ing the last three weekends of October with carnival games, a pumpkin hunt, a cos- space, she said. Are the barriers to entryaboutPellandAdvertisingat tume parade, a not-so-scary hayride and a dance party. that we feel exist real, or are they just per-https://pelland.com/ or see its ad in Families that stay at the Jellystone Park in Asheboro also receive one free pass to ceptions? I can tell you that these culturalthis issue. WCM the North Carolina Zoo, which is located three miles from the campground. WCM barriers run deep.The solutions here lie within all of us,said Baker. We need to find ways to getbeyond where we find ourselves now.Gonzalezsaidmostcompaniesstartsimplistic inclusion programs by includingmore minorities in marketing images. Ittakesmuchmorethanphotographstoshow a companys devotion to inclusion,he said. Its time to build an industry-wideinitiative.Participants of the Summit said it wasgreat to discuss these topics. This was an incredible event becausewediscussedwaystofindcommonground to discuss complex issues con-cerning race and culture, said GaylenWashington, vice president of businessdevelopment for Tengo Internet.The ARVC business forum, made up ofCEOs and C-Level exec-utive leaders in our in-dustry,leftthiseventwithabetterunder-standing of the impor-tanceofintegratingdiversity/equity/inclu-sion(DEI)intotheirPaul Bambei businesspractices,said Paul Bambei, pres-ident and CEO of ARVC. The U.S. demog-raphy is changing and we need to changewith it, not only to attract people of colorto our campgrounds as customers but alsoto broaden our campground ownership,management and employee base as well.This summit was the first step in the rightdirection.Anactionplanwillbedevelopedtochartthecourseoftheindustrygroupgoing forward. WCMManufacturers of Quality Recreation FUNniturewww.ParkEquipment.com1-800-376-78972061 Sulphur Springs RdMorristown, TN 3781344 -October 2019Woodalls Campground Management'