b'CALENDAR OF EVENTSOCTOBER Knoxville, Tenn.Contact: 303-681-0401 ext. 12021-25: Workamper RendezvousHerber Springs Community Center 10-13: Kampgrounds of America Inc.Herber Springs, Ark. International Convention & ExpoContact: www.workamperevent.com Westin Savannah Harbor Golf Resort & Spa22-23: Ohio Campground OwnersSavannah, Ga. Associations Fall Conference & POOT Contact: shuck@koa.netHampton InnNew Philadelphia, Ohio 10-14: Yogi Bears Jellystone ParkContact: (614) 221-7748 or Symposium & Trade Showinfo@ohiocampers.com Embassy SuitesCharleston, S.C.22-23: Glamping Summit/USA Contact: (513) 831-2100 ext.7814 Arapahoe County FairgroundsAurora, Colo. 17-18: Camping in Ontario Contact: (805) 258-2836 Convention & CampEXJW Marriott-The Rosseau Muskoka28-30: CONYs Expositions for the Resort & SpaOutdoor Hospitality IndustryMuskoka Lakes, Ontario& Trade Show Contact: (877) 672-2226Turning Stone ResortVerona, N.Y. DECEMBERContact: (585) 586-43608-11: Pennsylvania CampgroundNOVEMBER Owners Associations Convention& Trade Show4-7: ARVCs Outdoor Hospitality Penn Stater Hotel & Conference CenterConference & Expo State College, Penn.Knoxville Convention Center Contact: b.gruber@rcn.comWCMCampground Profilefrom page 43 Modern Marketingfrom page 8and all you can do is move on afterward.visible without clicking to read more.To other campground owners and Add beautiful pictures, paying spe-managersworkingonorlookingto cial attention to your cover photo. Thisturn around a campground, Glenda image, representing your business, willalso shared, You cant work 12 hours a be seen the most frequently.day, seven days a week, even if its only Post mini promos in your listing bythree months. You get tired. Look after taking advantage of posts, short blurbsyourself first because otherwise noth- (always include a picture) that expire ining else goes. seven days or once the event, sale, orpromotion ends. Log into your dashboard for user in-sights and analytics, as well as to reviewany general public edits or changes toyour listing.In todays digital marketing climate,Google, in its many forms, is a must-op-timize tool. Take the necessary time tomaximize your free Google My Businessprofile and reap the benefits of searchand maps. Be concise in your descrip-tions and images, pay close attention toreviews and editsand appeal to thosesearching for a business like yours.The park has updated its bathhouses.Want to know more about market-ingyourRVparkorcampground online? Evanne Schmarder, principaland founder of the RV industry-spe-cific digital marketing firm Road-abode Production has a new book to help you do just that. MarketingYour RV Park/Campground Online isavailableasanebookatyour favorite online book seller or in printat Amazon.com. WCMThe park features a wash station to helpRV owners keep their rigs clean.Her final piece of advice is not topenny pinch. Youve got to hire staff to help youout, she said. You cant go cheap oncertain things because you cant keep fix-ing the same things over and over again.The band-aid effect doesnt work verywell.Hiregoodpeople,keepthemhappy, do what you can for everybodyand move on to the next year. WCM48 -October 2019Woodalls Campground Management'