b'SMART OPERATIONSWebsite ADA Compliance: A One-Year Updateand Some Friendly AdviceRegardless of which company you maybe using, it is fair to say that if you are work-ing with any of the major website develop-Peterersservingthefamilycampgroundindustry you can trust their competence.Pelland The greatest risks are when your webmas-ter is the man in the mirror, your nephew,a local computer shop or the boy down theroad. Remember that it is your businessI first addressed the issue of ADA com- that is at stake. Your website must meetpliance and its impacts upon campground WCAG 2.0 (or 2.1) guidelines. There are on-websites in this column a year ago. In the line tests that may be run, including theyear since, it has become a recurring night- Web Accessibility Evaluation Tool(WAVE)mare and just about everyone has been and the PowerMapper SortSite Desktopmade aware of the ongoing problem.website testing tool. Though highly inaccu-Campground owners and website de- rate and full of false positives, they can rep-velopers have reacted, some have overre- resent a starting point for evaluation. Theyacted, and we have all learned a great deal usedifferentheuristicsforessentiallyin the process.guessing whether or not a site is accessible.Rather than rehashing the background of For example, some checkers do not knowthe Americans with Disabilities Act of 1990 the difference between a missing alt attrib-(ADA), its implementation and the case law ute (a very important factor with screenhistory that has encouraged the prolifera- reader software) and one that is intention-tion of lawsuits against campgrounds and ally specified as blank. Your webmasterother small businesses, I would like to share knows the difference.some of what we have learned over the past Presuming that you are taking a proac-year, offering advice on what you need to do tive approach and have not yet been sued,to protect your business. the following is a list of some of the mostAs the title of a seminar that I recently important factors to check on your website:presented before the Pennsylvania Camp-Does your website include an acces-ground Owners Association(PCOA) would sibility statement that outlines how yousuggest,itisimportanttoseparatethe are making a good-faith effort toward beingmyths and rumors from the facts and solu- compliant (but NOT admitting a failure totions. Right from the start, let me explain comply)?that I am not an attorney and, in most in-Do you have alt tags (text alterna-stances, neither are you. If you are the target tives) for every non-text element, not justof what might be considered a frivolous law- images?suit introduced by a serial plaintiff and anThere should be no text on your siteopportunistic attorney, you need serious that is scanned from a document and pre-legal representationhiring a defense at- sented as a JPEG or other graphic file. Istorney with specific expertise in these mat- there any text that cannot be selected byters. Far from small claims in a district court, dragging your cursor?these are class-action lawsuits entered inAre you identifying the sites languagefederal courts, where the apparent objec- (typically en-us to indicate English withtives are costly out-of-court settlements. the United States subtag), allowing textLawsuits Have Addressed Both Title II readers to more easily identify the languageand Title III Complaints used?A recent wave of lawsuits randomly tar-Does each page on your website havegeted campgrounds in the state of New a unique and adequately descriptive title?York. The complaints allege violations ofCan the text on your site be resized upboth ADA Title II (which includes website to 200% and maintain its clarity?construction, including reservation com-Are all forms properly tabbed for easyponents) and Title III (compliant facilities, keyboard navigation?such as accessible facilities and rental ac-Do your forms (including third-partycommodations.) In fact, one of the most reservation forms) offer alternatives andsignificant website complaints is a failure suggestions for input errors?to adequately outline, in detail, the acces-Do your text and background colorssible features within a park. Of course, this maintain a high contrast ratio, avoidingin itself presents a Catch-22, where you do text that overprints images?not want your website to present an admis-If videos on your site include any spo-sion of a failure to comply. ken words, are the videos captioned?The lawsuits that I have seen referenceDoes your website allow users to pausetheneedforcompliancewiththe Web and stop any moving content?Content Accessibility Guidelines (WCAGDoes your website avoid content that2.0), even though these were replaced by changes upon visual interaction, such asWCAG 2.1 guidelines back in June 2018. It so-called mouse-over or hover content?is important to understand that these areAre PDF documents on your websiteonly guidelines, since actual regulations tagged and compliant with PDF/UA (ISOwere never released, as planned, in 2018. 14289) and WCAG 2.0 standards?The lawsuits also reference the availability Many of these standards have been longof several screen-reading software pro- followed by website designers for a varietygrams for use by the blind and visually im- of reasons. For example, alt tags that arepaired, but then specifically reference the used by text readers are also read by searchexpensive Job Access with Speech (JAWS) engine robots and tabbed forms enhancescreen reader. Free screen-reader software usability for all users. can be easily installed on any computer Talk with Your Insurance Agentand will demonstrate that the text is fully I am hoping that most people readingreadable on almost all websites. this article have not yet been victimized byTrust the Competency of Your Web- an ADA compliance lawsuit. If you havesite Developer Smart Operations continued on page 8310 -January 2020Woodalls Campground Management'