b'ARVC Unveils Newly RedesignedGoCampingAmerica.com WebsiteThe National Association of RV Parks and RVers and campers toCampgrounds (ARVC) debuted a redesigned easily find their next ad-GoCampingAmerica.com, the organizations venture,explainedconsumer-facing website, according to ARVC DavidBasler,viceofficials. president of member-Intendedtosimplifyandenhancethe ship and marketing atcampers experience, the site features a new ARVC. This site pro-search engine that allows campers to pinpoint vides that easily acces-their exact needs or compare parks along sibleexperiencefortheir route by searching in broader terms, in- David Basler consumers and it alsocluding nearby landmarks and destinations. givesRVparksand more visibility with consumers, ARVC mem- GoCampingAmerica.com is also the officialCampers are prompted to Find Their Next campgroundsadirectlinetoRVersand ber-parks are eligible to upgrade and enhance search engine for GoRVing.com, the con-Adventure in the search bar and can view campers planning their next trip. Its the per- theirprofilewithspecialplacementand sumer-facing site operated by industry part-updated park profiles across the United States fect marketing tool. badges on their listing, social media pushes ner the RV Industry Association(RVIA), whichand Canada, including the ability to make a For owners and operators of RV parks and on the GoCampingAmerica.com social chan- further enhances the exposure for listed RVreservation or connect directly with a camp- campgrounds, GoCampingAmerica.com of- nels and blogs, noted officials. These options parks and campgrounds.grounds social media channels and website, fers unique ways to market a parks features, willhaveparkshighlightedatthetopof The potential to reach the 25 million Amer-according to ARVC officials. events and attractions campers will experi- searches for more views when campers are icans who go RVing each year also providesRVers, campers and outdoor enthusiasts ence when they book a stay, noted ARVC of- looking for their next adventure. Featured a great return on investment for businessesalike can use this website to not only find their ficials. Park owners and operators can add parks, including those that have earned spe- with camping and outdoor supplies that ad-next place to stay but also learn more about high-resolution photos, videos, a park descrip- cial recognition from ARVC, including Awards vertise on GoCampingAmerica.com, accord-the outdoor industry with the Happy Camper tion, nearby landmarks, amenities, rates, poli- of Excellence and the Plan-It Green Friendly ing to ARVC officials. For those interested inblog and various guides to adventuring. cies, social links and more. Park Program, will also receive badges to help learning more about advertising options, visitWe wanted to create a unique site for If owners and operators are looking for them stand out. GoCampingAmerica.com/advertise.WCMRVC Outdoor Destinations to Open 165-Site Tenn. ResortRVC Outdoor Destinations has broken ground on a 165-site RV resort inthe Pigeon Forge, Tenn. area, according to company officials.Pigeon Forge Landing RV Resort will feature 165 concrete sites and is de-signed to be big rig friendly, offering premium and executive pull-throughsites, as well as standard, deluxe and riverside back-in sites. All sites will havefull 30/50-amp hookups with water, sewer, Wi-Fi and cable TV.Pigeon Forge Landing will be the perfect basecamp for campers to ex-plore Smoky Mountain National Park and be minutes away from all of theworld-class attractions the Pigeon Forge/Sevierville area has to enjoy, notedofficials.The park is slated to open in the spring of 2021 and RVC officials said theywould begin taking reservations soon. WCMCAMP Meeting Focused on Guest GuidesAnd COVID-19, Among Other ThingsHeld in a virtual format due to the COVID-19 crisis, the Campground Association Man-agement Professionals(CAMP) meeting fromJune 7-9 was still a success, according topast-President Michael Moore.Geared toward as-sociationleaders,CAMPmeetingsdiveinto a variety of topicsthatarepertinenttostate and national as-sociations.We took the timeto update each otheronwhatindividual new members is that they are a great sourceMichael Moore statesweregoing ofinformationandupdates,Mooreex-through, Moore told Woodalls Campground plained. You cant necessarily Google howManagement(WCM). Each state had differ- to run a campground.ent experiences. Some had to deal with state Another hot topic was on guest guides.officials, while parks in other states, including Typically, associations print and distributeTexas, werent really singled out. For the most state guest guides that highlight tourist at-part, park operators in Texas were able to tractions and campgrounds in a particularcontinueoperating,notlikebusinessas state.usual, but at the very least without govern- We spoke about how associations planment officials stepping in and telling them to for creating and distributing those guides be-shut down for a period of time. cause there are a lot of unknowns at thisSome other topics included what associ- point, Moore noted. And typically, we allations should prepare for as member dues plan our guides out a year in advance as fartime rolls around. Some campground associ- as the marketing goes, the printing goes ations saw an uptick in member numbers due etc., because for a lot of the associations, itsto the COVID-19 crisis and Moore noted that a big revenue generator.association leaders also spoke about ensur- Moore said that CAMP is planning to hosting the value of being a member is there, even more meetings as state association leadersafter the current crisis passes. continue to deal with the COVID-19 crisis. The reason many associations signed up Ben QuiggleWCM6 -August 2020Woodalls Campground Management'