b'Q&A Conversationsfrom page 28meets and greets, those types of things. CAMPGROUNDMy managers do a good job of just rid-ing throughout the park and engagingwith people.We take a lot of different pictures,just showing the interactions, not onlybetween different ethnicities but differ-ent age groupskids and adults and the various activities because I be-lieve most people are good people whoare just trying to take care of their fam-ilies and come home to a nice relaxingenvironment. That is the case for mostpeople, but I think once you start tryingto highlight those differences instead of cause the racial makeup of the U.S. isthe things we have in common, that is changing, so park owners need to rec-where the conflict starts to arise. ognize the change for the sake of theirWCM: Marketing-wise, how do own- businesses down the road, right? ers make minority groups feel welcome? Lefear: That change is coming or itsLefear: People dont read as much, upon us. I think now is a time for anybut they do look at pictures, and so I business that wants to thrive to keep athink if youre able to capture those mo- pulseonwhatshappeninginthements. At our park, theres a policy that world. And so as a business owner, out-you agree to be recorded on video or if side of just race or color, you are alwayspictures are being taken, you agree to thinking about, what do I need to do tothat to stay at our campground because keep my business competitive, to keepwe love to capture those interactions megoing,tokeepmefresh?Thatsamong different people, different eth- something you always have to keep anicities, different races, etc. pulse on because if not, you run the riskWCM: Diversity is also important be- of business passing you by.WCMADVERTISERS INDEXAdvertiser Page # Advertiser Page #B&B Electrical.32 Montana Canvas.20Adventure Golf Services RebrandingBusiness Finance Depot12 Outstanding Tent.26Itself, Creating New Website Campspot15 Pacific Yurts.4Adventure Golf Servicesis changing its name and will be launching a new website fea- Cavco Industries11 Pelland Advertising.28turing the companys new logo, new brand promise and new website content, accordingto company officials. CheckBox Systems.2 Phelps Honey Wagon.6After more than 35 years in business, in fact, Adventure Golf Services is renaming itselfAdventure Golf & Sports. Conestoga Wagons.14 Pinnacle Park Homes.24We felt it was time for our name to reflect the fact that many people refer to us by our initials and we provide many products and services beyond miniature golf, said Scott DOGIPOT.22 RMS.21Lundmark, president of Adventure Golf & Sports (AGS). Besides designing, fabricating,installing and constructing permanent and portable miniature golf courses, we do a con- Delta Treatment Systems.10 Skyline Champion/Athens Park.13siderable amount of work installing game and sports courts for shuffleboard, bocce ball,croquet, paddle tennis, pickleball, Bimini ring toss and bean bag toss as well as providing Eaton Corp18 Skyweb Networks.25putting greens, golf hitting bays, sports floors and equipment storage benches.Along with the new name, the company is introducing a new logo emphasizing its AGS Fluid Mfg.12 Southeast Publications6initials and featuring the brand promise: Innovative DesignUltimate Experience. Forest River Park Models.19 Staylist.27The brand promise concisely expresses what we feel sets us apart from many of ourcompetitors, said Lundmark.GNS Wireless.23 Tengo Internet9Company officials said that although they will be using a new URL for their website, peo-ple using their old URL (www.AdventureAndFun.com) will automatically be redirected to Hialeah Meter2 Tower Company.26the new website for at least the next couple of years.As part of its new branding, AGS will be announcing two new products this year. The Jamestown Advanced Products8 Utility Supply Group Inc5first, called American Pie Mini Golf, is a kit-style retro miniature golf course reminiscentof courses in the 1950s and 60s. Also up for introduction is Bamboozle Mini Golf, a game Kampgrounds of America/KOA.7 Workamper News.24concept in miniature golf that is not played on nine or 18 holes, but instead creates a uniqueand entertaining experience in a 14-foot by 32-foot square foot area. Lancaster Log Cabins.28 YESYour Electrical Solutions.14For more information, email email@example.com, call (231) 922-8166 or visitwww.AdventureAndFun.com. WCM30 -September 2020 Woodalls Campground Management'