b'that owners on the system have enjoyed the plat- Itgivesthe tactwithcampersandensureforms simplicity and the marketing tools that come ability for owners theirparkswereonthemapalong with the platform.to send out an in- when campers began lookingWe own MobileRVing.com, and a number of teractivepromo- for places to camp as restric-social media platforms as well as feature a large tioninatext tions were lifted. newsletteraudience,with156,000opt-insub- messageoran ResNexusalsofocusedonscribers,McGuinnpointedout. Wepromote email,Saboex- ensuringtheparksitservesthese parks in very specific ways utilizing all of plained.Itsal- werewellawareofthecreditthese channels. most like a scratch Nathan Mayfield vouchers the company offeredMySites charges a parks guest a processing fee, andwintypeof thatcouldhelpthemoffsetso park owners do not pay for the system, accord- promotion,to losses stemming from cancellations. ing to McGuinn. where they can set The industry rebounded, and we are actually(800) 832-3292 up any sort of pro- seeing higher than normal occupancy levels thiswww.bookmysites.commotionthatthey Fall, noted Mayfield. We are definitely busier thiswant, be it a cer- year at this point then we have historically been atNewBook taindollar any year in the past.Parks that utilize NewBook experienced a record amount off or a certain percentage off of their Mayfield said that campers are staying for longeryear, according to Todd Sabo, president of New- booking or the first night free or whatever else and periods of time at parks as well. Books North American division. send that out to their existing guests list. They get He explained that the company has been fo-For some parks, bookings were a promotional email or text message where they cused on a number of new improvements over theup over 200%.would scratch and see if they won. past year, with a feature that allows owners to placeMostoftheirweekends Other key updates include an integrated pay- Google Hotel Ads coming down the pipeline. were sold out with the week- ment solution and automatic booking creations for You might say, Well, why would I want Googledays even being at 80% to 95% annual campers.Hotel Ads? but were seeing great trends where basi-capacityduringthesummer NewBook also recently released its PayU pack- cally a property spends $600 in Google Hotel Ads andseasons,Saboexplainedto age that gives owners 50% cashback after their first they get $6,000 back, Mayfield said. The turnaroundWCM. It was a great year fi- 50 bookings per month.investment is huge. Thats definitely a trend thatTodd Sabo nancially for them and for the We have basically created a system that actually youre going to see in other hospitality markets thatguests. However, I think it put a strain on their op- pays you to use the technology, Sabo pointed out.is going to be coming to the campground sector.erations for a couple of different reasons. One, be- (310) 855-3773 Mayfield also highlighted the companys textcause I dont think they were all prepared for the www.newbook.cloud messaging component that gives owners reputa-influx of business and guests. Additionally, it was tion management tools and other information. also very tough for some of our parks to find help. ResNexus You can send out announcements on activities,Sabo said midweek reservations also increased Salem, Utah-based ResNexus was able to pivot if severe weather is coming in, a welcome text orsignificantly, due in part to remote working.to an automatic marketing campaign when the even texts that evaluates a campers stay while theyNewBook released a number of new features in COVID crisis first began, according to Nathan May- are still in the park, and more, he explained. mid-October, including an interactive promotion field, president of the company. Something he told (385) 218-2637feature that Sabo said was game changing. WCM allowed campground owners to stay in con- www.resnexus.com22 -December 2020Woodalls Campground Management'