b'www.woodallscm.com News and Information for the Outdoor Hospitality Industry Vol. 52 No. 8 August 2021InsideSurge Continues Need for Reliable Wi-Fi GrowsKOA June research reportshows 58 million new Along with Surge in Campingcampers in 2021. Page 3ParticipationOIA highlights challenges in-dustry faces as demand forrecreation grows. Page 3Key PeopleLloyd Lauland Page 22LeadingCampingsEuropes LeadingCampingscontinues to adjust to lifeafter COVID. Page 23On the MovePacific Investments looks toexpand its reach. Page 25SUPPLIER INSIGHTS Big Rig Media Adapts asTechnology, Campgrounds Owners confront need to improve internet services& RV Parks Evolve Emerald FX LLCas more RVers are living and working remotely CAMPGIRL Clothing Co.Credit: Shutterstock Page 14Page 12Page 20Permit No. 2Milford, INPAID PRSRT STD U.S. POSTAGE Digital tools help define markets, customers'