b'or destination parks may see higher de- Johnson said that in the 1970s the mand versus those transient parks alongTransient parks may see more of an impact of gas prices go up and campers have less disposableavailability of gas was an issue, so one the highway, he noted.income for longer trips. Credit: Unsplash park his family owned installed a gas PeterBrown,ownerofLoneOakpump out front that campers could use. Campsites in East Canaan, Conn., andIt gave people the feeling of security ARVCscurrentchair- that if they made it to us, they could get man, noted gas pricesgas when they were on the road, he have never historicallynoted. impacted his park be- Quigley explained that park owners causemostofhisshould also look at their marketing ef-camperstravelfromforts and adjust them to match the type shorter distances.of consumers who are coming into the Inthegrandpark. scheme of things, whenIt might benefit parks to target more Peter Brown they come to camp withlocal campers, he said. If you are a us the gas price is a small percentage oftransient heavy park, maybe you offer a what they are paying for the trip, he ex- few things to attract travelers. You need plained.to find ways to lengthen stays and get people to come. What do you do if gas prices are anGorin said that the campground sector issue?also needs to prepare for more electric Gorin remembered when they openedWe instituted a deal where if some- $500 gas card, he said. It helped us fillvehicles. a Florida park during the Great Recessionone came to stay with us, they would getup the park. That is the type of things youIt is going to happen, although ex-and cancellations were pouring in be- a $500 gas card and if they stayed withhave to look at to overcome those typesactly what it looks like is still yet to be cause of high gas prices.us for three months, they got anotherof problems.seen, he said. WCMMARKETPLACEWOODALLSCM.com October 2021 33'