b"Parks are finding that reservation management software helps them avoid a lengthy check-in process, while also creating efficiencies in their businesses. Photo: Spacious Skies Peach HavenReservation/Park Management Software Firms Continue to Thrive as Outdoor Hospitality Grows R eservation,hospitalityandbookingline travel agencies (OTAs) and marketplaces avail- ample,contactlesscheck-intools nBY RON BARGER software has become an essential ele- abletodaytoincreasethevisibilityofcamp- that allow the camper to get to a site ment in the management and lifelinegrounds, said Bradly Adams, principal architectwithout having to go to the front of any campground that wants to keepand founder of the software. Fireflydesk. email marketing is still effec-a steady flow of campers and lodgersis now integrated with ReserveAm- tivebutisbeingreplacedoren-in the digital age. Both young and olderica.com and RVParky.com, whichhanced with text messaging which campers are looking to reserve sites online fromwe are very excited about since thathas a much higher engagement rate. their laptops, phones and tablets.provides visibility for campgroundsI would also include automated li- Insteadofcamperspullinguptoadimlylitto over 12 million annual visitors. Nathan Mayfield cense plate technology that opens closed gate and guard house in the middle of theMany PMS systems are also inte- the gates for guests. And lastly, even Wi-Fi utility night and ringing a bell to awaken someone tograting with the marketplaces thatmeters that automatically bill for the electricity hand them some paperwork and a campsite map,Bradly Adams aremoreidealforcabinrentalsused.the entire experienced has changed. such as Booking.com and Airbnb, said Adams. Sarah Duguay, sales and marketing managerThe number of online bookings continues toThese partnerships and integrations take a longwith World Web Technologies Inc., the makers of grow and overtake the traditional walk-ins andtime to fully integrate, so I see that trend continu- WebRezPro,concurredonthe phone calls, said Ravi Parikh, CEO of RoverPass.ing into 2023 since the integrations between sys- trend of the fully automated camp-Software is becoming a more necessary tool fortems really is a win-win for all parties involved. ing experience from arrival to de-ownersasthetravelers'expecta-Brian McGuinn, director with MYSites Reserva- parture.tions switch to being able to book,tions Systems, said links to social Stemming from the need to do updateandcontactthepropertymediaplatformsarealsoakeymorewithless,shesaid,were entirely online. There is a growingtrend for reservation and hospital- seeing a surge of lodging operators demand for glamping experiences.ity software.looking to automate. Demand for Manypropertiesarestartingto Weareseeingmoreofade- contactless features like self-check- Sarah Duguayconsider permanent structures thatmandforsoftwaretocommuni- in,guestmessagingandkeylessentryhasnt offer a more luxury outdoor experi- catewithFacebookandGooglewaned since the pandemic. Were moving toward Ravi Parikh ence.Analytics, he explained. Market- a much more mobile guest journeyfrom book-Businesses focusing on glamping have seen aing has become super competitiveBrian McGuinn ing to check-out, guests want secure, personal-jump in booking requests and that has appeared toand our campgrounds want to know which chan- ized,self-serveopportunitiestonavigatetheir increase since 2019, he added. Software that cannels are producing and which are not. This is whyentire stay.properly accommodate new site types and fastwe have enabled Facebook Pixel and Google Ana-The following companies are riding the tech-turn-arounds for open availability are becominglytics Linker tracking capabilities. edge of a burgeoning campground and hospitality top picks for most properties.Trends that Nathan Mayfield, vice president ofsoftware industry. Woodalls Campground Maga- Firefly Reservations is designed to accept reser- the ResNexus software, continues to see come inzine (WCM) took a more in-depth look at the serv-vations 24/7 and potential guests can view livethe form of more hands-off operations.ice points of each, including integration and cost availability any time of day or night. They include automated communication toolslevels, for campground owners/operators lookingThere is currently a big push to connect prop- that enhance the guest experience but at the sametoimproveserviceswiththeadoptionofnew erty management systems (PMS) to the many on- time reduce the workload of staff, he said. For ex- technologies.16 December 2022Woodalls Campground Magazine"