b'Supplier Insightsfrom page 14have to pay, and hopefully you get a returntomers, who they need to provide valueCAMPGROUNDon that, he noted. In this case, its a per- to? I think those are the two mindsets that centage that you pay as a marketing cost,are in the space right now.but you only pay it if you get a booking.Where I come from in the e-com-Thecompanyhaspartneredwithmerce world, there is no hoarding mind-some of the top reservation systems usedset,Nolanadded.Everybody by campground operators, such as New- understands that the more places you Book and ResNexus, to offer platform in- can sell, and the more open the ecosys-tegrations for rapid onboarding and datatem, the better. Because you want as syncing.many eyeballs on your products as pos-While the company has had some suc- sible. We havent quite made that turn yet cess integrating with some reservationin this industry. About half of them are platforms, Nolan noted that there is quitewilling to integrate at this point. a variety of reservation systems on theLooking ahead, the company plans to market right now, and not all of them areexpand even more in the U.S. and is even easy to play ball with. looking to expand into Canada.Theres a bucket of older solutionsThe more reservation system integra-that dont even have the technology, canttions we have, the easier it will be, Nolan have API integrations, maybe aren\'t evensaid. "It is not a requirement for a park who cloud-based, so those become more of ais listed on our site to have that integration, challenge for sure, he explained. Thebut it certainly is a lot easier and more au-rest of them, its more of a mentality. Dotomated. We are trying to prove ourselves they look at their customers, who are theand prove our value at this point. campgroundsthe supplydo theyOwner-operators interested in listing look at that as the gold that they need totheir properties on BookOutdoors can hoard, or do they look at that as their cus- visit bookoutdoors.com/partners.Zook Cabins Moves into PMRV Sector, Looks to Continue Expanding Lineup After building modular cabins for the past15years,Atglen,Pa.-basedZook Cabins decided it was time to also add park model RVs (PMRVs) to its resume in 2022.We were running the cabin business and then we got into PMRVs as more of a temporarysolutionforsomeonewho bought some land and wanted to do a modular cabin, said Leon Fisher, PMRV sales representative for the company. We were building them for people who had aof launching the very first ever A-frame two-year lead time on getting their cabincabin park model. and wanted to enjoy their land right away.The PMRVs are made with stackable, Then demand for PMRVs began to grow.real logs, noted Fisher.The company builds units for individ- We use all kinds of different materials,ADVERTISERS INDEXuals, developers and current park owners.but its all real hardwoods, he said.Zook has a few manufacturing plants lo- Fisher said the company is preparing cated across the U.S., which helps keepto release new designs in 2023. AGS Guest Guides.32MySites/Southeast Publications22 lead times low and shipping costs down,Right now, we have six different units, according to Fisher. he noted. "Next year, we will have nine. B&B Electrical.32Pacific Yurts4 Its PMRVs are certified by the RV In- When asked about supply chain issues,Campground Commander.18Pay Range 30 dustryAssociationandFishermain- Fisher explained that due to the size of the tained customers love the quality of thecompany it has been able to minimizeThe Campground Marketplace.11Pelland Advertising .37 units that Zook produces. any impact to manufacturing PMRVs.We have been ranked by Inc. Maga- We have a lot of relationships withCampground Owners Expo13Phelps Honey Wagon40 zine as one of the fastest growing privatesuppliers, he said. During the pandemicCampSpot.20Pilot Rock/RJ Thomas.14 companies in the country, he explained.it did get difficult, but we truly believe that We service anywhere from that countrywe have everything figured out now. OurCheckBox Systems.7Plains Craft.28 campground to the standard, traditional,lead times now are anywhere from six toDelta Treatment Systems.15ResNexus .25 more rustic PMRV. We are also getting intoeight months.theglampingindustrywithhigh-endTo learn more about Zook Cabins, goDogipot.35RezExpert.21 PMRVs, and in fact, we\'re in the processto www.zookcabins.com. WCMDoty & Sons Concrete.33Skyweb.31 Eaton Corp6Staylist23 CLASSIFIEDS Firefly Reservations.19Tengo Internet.2 Gama Sonic36Tower Company12 Classified Advertising Rates are $1 per word, minimum $15 per ad. Pay- Good Sam Campground Solutions.29Utility Supply Group/Platt.5 ment must accompany order. Published monthly. Contact wthorne@g- Hialeah Meter2Utility Supply Group/Platt.40 gmediagroup.comorakollat@g-gmediagroup.com.MakeremittanceImperial Industries26WCM 2002 Business Directory .39 payable to Woodalls Campground Magazine, 2901 E. Bristol St., Ste. B, Elkhart, IN 46514 Kampgrounds of America 9WebRezPro Insert SERVICESLancaster Log Cabins14Wifisite/Ntiz Inc.40 Leavitt Recreation .27Wild Energy 10 IF I WAS HIRED TO FILL YOUR PARK, Lelands Cabins .36Workamper News37Tips and Ideas to Get More GuestsMontana Canvas.8 See Samples at RVPARKSUCESS.COM 38 December 2022Woodalls Campground Magazine'