b'KOA Report Shows 155% Increase in Glamping Trips TerramorOutdoorResorts,an outdoorhospitalitycompany formed by Kampgrounds of Amer-ica Inc. (KOA), has released the 2022 North American Glamping Report. The report is an in-depth look at consumerbehaviorandunder-standingofglampingcombined withindustrydatacompiledin partnership with Sage Outdoor Ad-visory, according to a press release. WhitneyScott,chiefoperating officer at Terramor Outdoor Resort, officially unveiled the report in a keynote speech in early October ataremoreinterestedinglamping The Glamping Show USA in Col- withfriendsandfamily,Baby orado.Boomersandthesilent/mature Notably, the report shows a dra- generations are most interested in a matic increase in glamping interestcouples getaway. andbookingsoverthelastyear,75%ofthoseinterestedina with nearly 17 million householdsglampingexperiencewantsome-takingaglampingtripin2021,athingthatincludesactivitiesfor 155% increase compared to 2019.both children and adults. Among leisure travelers, 1 in 5 are62%ofglampersdidsowith looking to take a glamping trip inyoung children. the next two years, highlighting a Whileinterestinglampingis continuedgrowthpatternforthehighest among Asian and Hispanic industry. Even more, 77% of glam- leisuretravelers,participationin persindicatetheyarelookingtoglampinghasgrownthemost take another glamping trip in theamongstBlacktravelers,having next two years.doubled since 2021. Acrossourbrands,bothKOAOfparticularinterest,1-in-5 campgroundsandTerramorOut- Black leisure travelers indicate they door Resorts, we find it importanthave taken a glamping trip in the to proactively collect, analyze andlast 12 monthsa higher percent-shareresearchtohelpcultivateage than any other demographic. glamping as a mainstay within the Glampers spend 45% more in greater travel industry, Scott said.localcommunitiesthanstandard The outdoors is for everyone, andcampers. glamping offers a unique, unintim-Of those who have glamped, 74% idatingandultimatelysurprisingplan to glamp again in the near fu-experienceforanyonelookingtoture. put nature in their travel plans.This survey represents the sec-Glamping Miche Strengthensond iteration of the Glamping Sur- Over the past 10 years, the in- vey,withresultscomparedto dustry has experienced a 310% in- previous findings where applicable. creaseinshort-termglampingThesamplingmethodologytar-rentalsanda290%growthingeted a randomly selected sample glamping brands.of U.S. and Canadian households Who Is Glamping?whoparticipateinleisuretravel,Glamping appeals most to Mil- and more information on the sam-lennialsandGenZ,although,allpling methods are contained within generationsindicatealevelofthe report. awareness and interest in glamping.For more information about Ter- The average household incomeramorOutdoorResort,goto of glampers is $100,000 or more.https://terramoroutdoorresort.com.While the younger generationsWCM CALENDAR OF EVENTSNOVEMBERwww.campgroundownersexpo.com 14-17: Kampgrounds of America Inc.,International ConventionDECEMBER Rosen Centre Hotel & Orange County4-7: Pennsylvania Campground Convention Center in Orlando, Fla.Owners Associations AnnualConvention Nov. 30-Dec. 3: CampgroundOwners ExpoPenn Stater Branson Convention CenterState College, Pa.Branson, Mo.Contact: 610-767-5026. WCM40 December 2022Woodalls Campground Magazine'