b"TengoInternets State of Wi-FiReport: The Outdoor Hospitality Industry Still has Work to Do WhileWi-Fiaccessandqualitybased off a combination of surveysaccelerate the trends of working from have been a popular topic over thesent to TengoInternet customers andhome, road schooling and more, he pastfewyears,arecentstudybyindividuals who use other Wi-Fi serv- explained. We don't see COVID as Austin, Texas-based TengoInternet, aice providers who choose to partici- an anomaly. It just accelerated things Wi-Fi services provider to the out- pate,notesthatonly31%ofthat people were already doing and door hospitality industry, notes therenetworks in the industry meet con- the new entrants that are coming into is still a lot of work to be done beforesumer expectations. camping are all into these things. theindustryiseffectivelymeetingThisisthesecondconsecutiveWith more investment into Wi-Fi customer expectations. yearthatguestexperiencescoressystemsandanincreaseddesire Eric Stumberg The 2022 State of the Industry Re- havedecreased,accordingtothefrom park owners to improve what portthe sixth year for the report survey. they offerincluding a surge of new IthinkpeoplegotcaughtoffdevelopmentsStumberg said he guard because of the COVID crisisexpects customer expectation scores and the requirements of consumers,to improve.noted Eric Stumberg, CEO of Ten- Every kind of new campground goInternet. It became more of a util- that we're seeing being developed ity versus just a marketing tool. Whathas internet or Wi-Fi as a core kind of we're seeing is really the guest expe- amenity,hehighlighted.Weare rience degraded as you're bringingseeing the investments and we are higher expectations into the marketseeing campground owners respond from the camper side. Even thoughto the fact that what they have been therearealotofgoodimprove- doing isnt good enough anymore.ments, the guest experience now hasCommunication is also part of the degraded because of the higher ex- issue when it comes to meeting cus-pectations.tomer expectations, with the report StumbergtoldWoodallsCamp- noting that the communication gap groundMagazine(WCM)thathisbetween parks and campers is signif-company has remained busier thanicant.ever as more park owners scrambleItactuallyimprovedalittlebit to upgrade their Wi-Fi capabilities.The COVID crisis really served toTengoInternetpage 4018 April 2022 Woodalls Campground Magazine"