b'Glamping Marketfrom page 18 tant. We get many comments as to how won-Zoller said her glamping company does seederful the bathrooms are.CAMPGROUNDShe said glamping providers looking to ex-boutique hotels as competition for new cus- pand a brand also need to focus on the sleep tomers but said there is more than enough po- factor.tential guests to go around.What people sleep on is very important, We are priced more like a boutique hotel soScott said. They are paying so that they dont yes, we are in competition, she said. But wehave to feel uncomfortable. They dont want to like to be friendly with the hotels and AirBnBssleep on the ground, and it shouldnt come in our markets. At the end of the day, the goalclose to feeling like that. needs to be to drive overall tourism. There areBeing able to consistently brand the fine-more than enough customers to go around fortuned food, bathroom and sleeping experiences glamping parks. Im just excited to see the in- will be a huge plus for Terramor Resorts as the dustry growing.brand expands, she said. Size mattersFranchising in the future?KOAs Scott said glamping consumers willBoth Scott and Zoller said their companies likely see brands announcing expansions athave no immediate plans to bring in franchisees larger properties.as their Terramor and Glamping Resorts Ltd ex-pand their footprints. But both also said it could be a possibility down the road. I dont know the vision beyond what we have in the pipeline now, Scott said. But I wouldnt say no. Right now, we just want to build the template with the right bones so that we can efficiently expand. If we can do that right, I dont know why it couldnt be a fran-Brands may have to look at different unitschise. We certainly know how to do that from depending on their location.the KOA side. Zoller echoed those thoughts.Well continue to see existing campgroundsThere have been discussions (regarding add five to 15 glamping units to their invento- franchising) for well in the future, she said. But ries, but small glamping operations like thatits important that we prove our model before we dont make sense under a unique nationwidego to market in that way. Its not outside the glamping brand, she said. With a small inven- realm of possibility, but we must have a good tory, you just dont have those big profits to cre- foundation so we can offer solid and backed-up ate a brand expansion.opportunities for potential franchisees. Unlike existing glamping brands, such asWhy brands work Under Canvas, that often focus on regionsConsumers have always been attracted to around national parks, Scott said Terramor isbrands. Brand loyalty leads to repeated pur-seeking unique, natural features around thechases, often regardless of pricing or conven-country not necessarily adjacent to a nationalience. Guests who have a great experience at park that can be brought to life with a Terramorone branded glamping facility are likely to give Resort nearby.the same brand another try at another location Thats how we are looking at our marketregardless of the quality of other non-branded penetration, she said. Where are there reallylocal competition.interesting, beautiful places that we can high- Brand loyalty works in every industry, and light from a Terramor perspective?glamping will be no different than consumer be-Learning key lessons before expandinghaviors regarding cell phones, laundry soap or Scott said the Terramor team at Bar Harborhamburger chains. With the glamping market quickly learned what was most important toin the U.S. valued at nearly half a billion dol-guests, including food service.lars,* brand loyalty will be the name of the Weve put a lot of effort into curating thatgame in glamping, too, as more companies menu at Terramor, she said. And just like intake their brands across the continent.ADVERTISERS INDEXcamping, the bathroom facilities are so impor- *Grand View Research Report 2022-2030. WCMMARKETPLACE Applebrook RV Parks.16MySites/Southeast Publications8 ARVC/OHCE19Outstanding Tent.22 B&B Electrical.40Pacific Yurts6 Business Finance Depot32Pelland Advertising .37 The Campground Marketplace.15Phelps Honey Wagon33 Cavco Park Models & Cabins 21Plains Craft.24 CheckBox Systems.11Pilot Rock/RJ Thomas.38 Commercial Recreation Specialists.13Polly Products.35 Delta Treatment Systems.11Skyweb.17 Dogipot.27Skyline Champion.25 Doty & Sons Concrete.26Staylist .7 Eaton Corp10Tengo Internet.2 Firefly Reservations.23Tower Company33 Fluid Mfg. Inc32Trumbull Recreation34 Gama Sonic35Utility Supply Group/Platt.5 Hialeah Meter2WCM 2022 Business Directory .34 Jamestown Advanced Products14Wild Energy 16 Lancaster Log Cabins22Workamper News37 Leavitt Recreation .31YESYour Electrical Solutions18 Montana Canvas.29 38 September 2022 Woodalls Campground Magazine'