b'INDUSTRY NEWSKOA Announces Complete Overhaul of Loyalty ProgramBILLINGS, Mont. Kampgrounds ofKOAs corporate partnersLooking more immediately, 26.1 mil- Weareproudtocallthebeautiful America Inc. (KOA) has announced in a Points for dollars off future KOA stayslion households plan to camp in Marchbackdrop of Bar Harbor and Acadia Na-press release an overhaul of its long-run-6,500 points = $10; 15,000 points= $25;orApril.Comparatively,25.2milliontional Park home to our flagship property, ning loyalty program, KOA Rewards. 25,000 points = $50households enjoyed a camping trip dur- said Toby ORourke, president and CEO of The revampedVIP account holders (earning 20,000ing the same period in 2022. The mostKampgroundsofAmericaInc.,which KOARewardspoints in their account year) receive Basepopulardestinationsforspringbreakowns the Terramor brand. By partnering s i m p l i f i e sbenefits and:leisuretravelincludeFloridaorthewith Friends of Acadia, we are doing our camperspoint-Earn 25% more pointsSoutheast (18%), California (11%) andpart to ensure that outdoor experiences earningandre-Free one-year enrollment in KOA Re- Arizona or the Southwest (11%).are preserved and available to all guests for d e m p t i o nwardsCamping has solidified its place as angenerations to come. processandal-Bring-a-friend discountimportanttravel lows them to use $10 cancellation fee waived (whenoption,saidDarin Uselman Promoted to pointsfordis- following the campground cancellationWhitneyScott,Chief Operations Officer countswhenbookingstaysthroughpolicy).senior vice presi- Darin Uselman has been promoted to KOA.com and the KOA app.dent of strategy atchiefoperations KOA Rewards campers account forMarch Report ShowsKOA.Thisisntofficer(COO)of approximately50%oftotalnightsatCampers PrioritizingjustanotherKampgrounds of campgroundsandarethecompanysSummer Tripsmodeoftravel.AmericaInc. most loyal. Under the previous program,TheKampgroundsofAmericaInc.Formany,itis(KOA). Previously reward points could only be redeemed in(KOA) Monthly Research ReportMarchtheir primary wayoverseeing opera-person as a camper checked in for their2023 Edition, predicts that the majority ofto explore and ex- Whitney Scottstay. The new system digitizes the entireperience the world around them. WeretionsforKOAs process, making it easier for campers to2022 campers will venture out again thisseeing more bookings made earlier to en- corporate owned plan their stays, track their earnings andyear, forecasting a healthy year.sure campers dont miss out on their fa- portfolioof rewards and apply loyalty benefits duringA strong spring, including nearly onevorite campgrounds and sites.campgrounds,Darin Uselmanthe online check-in process.million additional households who planUselmans oversight in his new role will Based on point accumulation annu- to camp this March and April, bolstersTerramor Outdoor Resortexpand to include KOA franchise and impressive growth in January and Febru-ally, the new program reduces accountary. The beginning of the year includedForms Partnership withTerramor,thecompanysglamping holder tiers from three to twoBase andan additional 2.9 million households, fur- Friends of Acadiabrand, allowing for a holistic approach to VIP. The annual fee will remain at $36 perther indicating marked interest in camp- In conjunction with the 203rd anniver- the companys operations. year.ing and outdoor hospitality in 2023.sary of Maines statehood, Terramor Out- Uselman joined KOA in 2017 to lead The benefits of new tiers for Base ac- According to the report, 74% of house- door Resort Bar Harbor is announcing afranchise operations where he cultivated count holders include:holds who camped in 2022 say they willpartnership with local nonprofit Friendshigh franchise attraction and retention10% off the daily registration rateget out and camp this year. The majorityof Acadia (FOA), which works to preserve,rates and expanded services with the de-every night at any of 500-plus KOA loca- are prioritizing summer trips, especiallyprotect and promote stewardship of thevelopment of the franchise value model. tions throughout the U.S. and Canada.inJulyandAugust.Overathirdofnatural beauty, ecological vitality and cul- Transitioning to lead operations for OAKA free night of camping at participat- campers have booked camping trips intural resources in Acadia National Parkin late 2021, Uselmans ability to create ing KOA parks during the annual KOA Re- July (35%) and August (33%). Also note- and its surrounding communities.efficient processes and align talented wards Weekend (Sep. 8-9, 2023)worthy, 27% of campers have booked allEvery $1 of direct online bookings atteamshelpedfuelthegrowthoftheExclusive offers and discounts fromor some of their trips for the year.Terramor will go to FOA.owned portfolio. WCMPark Owners Optimistic at Well-Attended Assoc. ConfabsWACO Draws a Record CrowdCamp Michigan Hosts as Owners Prepare for Busy SeasonSuccessful Conference in Mid-March Lori Severson, the executive director of the Wiscon- Camp Michigan held its annual Spring Conference sin Association of Campground Owners (WACO), was& Expo from March 19-21 at the Soaring Eagle Casino Northeast Campground Assoc.surprised at the amount of traffic that was flowingand Resort in Mt. Pleasant, Mich.Sees Upbeat Outlook for 23 through the Holiday Inn Hotel & Convention Center onThe event was attended by over 50 individuals and Campground owners at the Northeast CampgroundMarch 15the opening day of the 60th annual WACOfeatured around 40 vendors.Associations (NCA) 57th annual Northeast ConferenceConvention and Trade Show. GregKatt,executivedirectoroftheassociation, on Camping & Trade Show in early March all shared anShenotedtoWoodallsCampgroundMagazinenoted to Woodalls Campground Magazine (WCM) that upbeat outlook on the 2023 summer season as many of(WCM) that it was one of the busiest opening days sheparks in the state are seeing solid bookings ahead of the them made final preparations before opening theirhad ever seen. summer season.parks over the next few months.This event is going to definitely be a record breaker,It is a great time to be a campground owner, he said.The conference was held from March 9-March 11 atshe said. We had more people on the first day of thisThe conference held a number of educational ses-the Southbridge Hotel & Conference Center in South- event than we have ever had. sions on emergency preparedness, Wi-Fi and more. A bridge, Mass.That is saying something given that the state associ- legislativeupdatewasgivenbyCampMichigans NCAcontinued on page 40 WACOcontinued on page 40 Michigancontinued on page 40WOODALLSCM.comMay 2023 3'