Under Canvas provides glamping at numerous resorts around the country.

The American Glamping Association (AGA) announced its formation earlier this summer, according to a press release.

Spearheaded by Under Canvas CEO Sarah Dusek and Co-Founder & CSO of GlampingHub Ruben Martinez, the AGA will establish and create professional industry standards and ratings across the growing U.S. travel category of glamping – short for glamorous camping – leading to “exceptional” experiences for the consumer.

The goal of the AGA is to set standards that increase the level of professionalism and provide travel enthusiasts with more knowledge, eliminating unmet consumer expectations.

“There is a lack of clarity for the consumer about what glamping is. We are simply starting the conversation and encouraging all the major players in the glamping community to join the association,” said Dusek. “We want to build and grow the industry together.”

According to the release, glamping has been around since 19th century African wildlife safaris, but has since exploded, bringing a wave of new destinations, accommodations and price points.

“For travelers, the ease of glamping provides convenient access to the great outdoors without the hassle of setting up a tent or sleeping on the ground,” stated the release.

The AGA will strive to educate travelers on glamping by providing clarity and discernment, because “price isn’t always the only indicator.”

“We hope to help prepare people better and potentially set them up for a great experience and opening the door to more consumers giving the experience a try,” said Martinez. “Because one bad experience can potentially stop someone from ever glamping in the future the importance for standards is crucial.”

For more information visit americanglampingassociation.net