Debuting today (July 22), Go RVing is now on TikTok, the relatively new social media platform that exclusively hosts video content featuring short clips, usually under a minute, according to a News & Insights report by the RV Industry Association (RVIA).

While often thought of as a social media platform for the young – and for good reason with roughly 50% of global users under the age of 34 – the platform also has 20% of users between the age of 40-50. With over 100 million active users in the United States, TikTok is an ideal platform for reaching the next generation of RVers as well as those currently looking to experience RVing.

Unlike YouTube or even Instagram TV, TikTok content is shorter, quicker and straight to the point. Users can view dozens, hundreds, or even thousands of videos in a short amount of time. Most creators on the app are average people who film simple, lightly edited videos for entertainment.

The Go RVing TikTok account launched today and will have additional videos added regularly.

Check out the inaugural Faces of Go RVing TikTok here.