During the early spring when winter-weary families begin to plan their summer vacations, Go RVing will be rolling out a 2013 partnership with the Great American Country Network (GAC) and the Outdoor Channel that will build on the two successful promotions with these networks from last year, according to a news release.
As part of the partnership, GAC will produce two 60-second spots that will be shot in late January featuring celebrity singer/songwriter Chuck Wicks. When not touring, Wicks is an avid outdoorsman and hunter, so the vignettes will promote how the RV lifestyle allows him to get away with family and friends to enjoy the outdoors, to do some hunting, relaxing and song-writing.
There was big interest among Go RVing member manufacturers to provide a loan vehicle, with 14 towable units entered in the lottery. After a random drawing, the Hyper Lite SURV by Forest River’s XLR Toyhauler Group was selected as the unit to be featured in the vignettes, which will air 1,600 times between Feb. 18 and March 30.
On the Outdoor Channel, Go RVing will again be offering a national Spring Fever Sweepstakes designed to increase the awareness and interest in RVs. This year, Outdoor Channel will create four sweepstakes vignettes featuring network talent Pat Reeve and Nicole Jones, hosts of the popular hunting show Driven, as well as angler Mark Zona who hosts Big Water Adventure.
This year’s partnership will again feature a new RV as the sweepstakes grand prize. RVIA members offered prize units and following a separate random drawing, the Outdoor Channel will award the lucky winner a Flagstaff Classic 620 ST folding camping trailer also from Forest River. The Go RVing/Outdoor Channel vignettes will air on the network over 150 times throughout the April sweepstakes promotion and will also be on OutdoorChannel.com where consumers enter the sweepstakes.