Go RVing’s first ever national RV giveaways are in full-swing with consumer interest running high in the two sweepstakes conducted in partnership with Great American Country Network and the Outdoor Channel.
“We were very excited to add these national sweepstakes to the Go RVing campaign this year,” said James Ashurst, vice president of public relations and advertising for the Recreation Vehicle Industry Association (RVIA). “They bring tremendous added value to our advertising efforts and help spread our messages with receptive audiences.”
Running through April 16, “The Ultimate Country Music RV Giveaway” sweepstakes with Great American Country (GAC) offers entrants the chance to win a 2012 Lance Campers Ultralight 1685 travel trailer as the grand prize along with two VIP tickets and backstage access to the CMA Festival in Nashville in June. To date, over 400,000 entries have been received.
As part of the partnership, two 60-second vignettes featuring country music artist Chuck Wicks enjoying RV getaways in the prize model Lance travel trailer are airing on GAC. Go RVing also has a branded “On-The-Road-Guide to Summer Hot Spots” special section in the June People Country magazine (available on newsstands now). Featuring a country-music theme, the six-page custom section promotes RV travel and the sweepstakes. Visitors to GACTV.com will also see Go RVing interactive banner ads, information on RVing, the Chuck Wicks vignettes, and details about the sweepstakes.
Go RVing’s “Spring Fever” sweepstakes with the Outdoor Channel features a Columbia Northwest 2012 Somerset OR12SD off-road folding camping trailer as the grand prize. In just the first week of the promotion, 13,000 entries have been received. This sweepstakes runs April 1 – 30.
Included in the promotion are four custom vignettes featuring Outdoor Channel talent Pat Reeve and Nicole Jones, host of the hunting show Driven, and Mark Zona, host of Zona’s Awesome Fishing Show. Outdoor Channel will also promote the sweepstakes and the benefits of RV travel to audiences through outdoorchannel.com, their social media outlets, and targeted emails.
Go RVing sweepstakes entrants are encouraged to opt-in for information from participating Go RVing dealers, manufacturers and campgrounds.
Lance Campers and Columbia Northwest were selected to provide the grand prize RVs through a lottery in January of RVIA members who offered a unit for the two sweepstakes.