Go RVing’s 2026 Ultimate RV Tailgate kicked off on Sept. 6, with Wisconsin vs. Notre Dame at Lambeau Field in Green Bay, Wis., according to an RVIA News & Insights post.
More than 1,000 people toured the RV and 8,000 visited the booth during the seven-hour activation event.
The Go RVing display was positioned across the street from Lambeau Field, providing a high-visibility spot. The opportunity to rest under the shade of the awning was a big draw and enhanced engagement duration.
To inspire tailgaters and travelers nationwide, Go RVing is rolling out immersive marketing pop-ups at major college football games across the country, complete with a sweepstakes where fans can enter to win $10,000 towards an RV.
Following a standout debut, last year’s inaugural Ultimate RV Tailgate brought the best of the RV lifestyle directly to college football’s most passionate audiences. Now, the second annual campaign is building on that success by bringing the affordability and convenience of RV travel to millions of new fans nationwide.
According to the Go RVing team members who were present for the event, here is a sampling of the reactions from people who toured the RV:
- “I spent like a 1/3 of that for a new shed. This is really affordable. Wow! Seriously?! Wow!” – Male, 40s
- “My husband has now gone back in for a 3rd time. I’m pretty sure we are buying a new RV.” – Female, 60s
- “This has just exactly the space you need. This is great.” – Male, 60s
