NBC’s “Celebrity Apprentice” will feature Good Sam Enterprises as a task sponsor on the April 29 broadcast. The show starts at 9 p.m. EST.
Good Sam will be featured throughout the show along with Chairman and CEO Marcus Lemonis.
Good Sam was chosen among several Fortune 500 companies to be featured as a task sponsor. The episode will highlight some of the many benefits and services Good Sam provides to the community.
Teams are tasked with creating and performing a 90-second jingle to promote Good Sam’s Roadside Assistance Program.
Unanimous project manager is Arsenio Hall, while Forte project manager is Dayana Mendoza.
In a February news release, Donald Trump commented, “Good Sam, one of the world’s largest lifestyle organizations, provides a wide and wonderful array of products and services, and we are very pleased to have them on our show. I think the episode is exciting and definitely a great fit for our audiences.”
On the reality show, the contestants vie for strategic position, with competitive payoffs coming in the form of sizable donations to their designated charities. The contestant chosen as Celebrity Apprentice receives a $250,000 bonus check to donate to his or her favorite philanthropy.
“We are pleased to partner with Mr. Trump with his pop culture phenomenon, ‘The Celebrity Apprentice,'” Lemonis remarked in the February news release. “Both Good Sam and ‘The Celebrity Apprentice’ have a similar focus on charitable works and Good Sam is focused on providing customer assistance in a multitude of channels. Look forward to seeing Good Sam reveal a new image to the audience.”
Founded in 1966, Good Sam is based loosely on the iconic Good Samaritan who offered to help a traveler in need. Good Sam’s now-iconic halo and wide grin still signify camaraderie among members and their willingness to offer aid to fellow citizens.
Good Sam is the parent company of Woodall’s Campground Management and www.woodallscm.com.